Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Deborah Weinstein

 
 

Recent Articles

Wiley adds new titles in several categories to its lineup

May 01, 2013

Wiley announced in March that it will enter 2014 with at least 66 new titles under its umbrella
 

Professional Media briefs: May 2013

May 01, 2013

News on the American Diabetes Association, MedCity News, UBM Medica and the American College of Physicians
 

WebMD expands its scope with Qualcomm partnership

May 01, 2013

WebMD is getting personal. That's the upshot of the portal's latest venture, an alliance with QualcommLife.
 

Digital Media briefs: May 2013

May 01, 2013

News on Sanofi, the MediSafe Project and Vital Art and Science
 

Social media stars make their moves

May 01, 2013

Two of the pharma social media world's biggest names made career changes in March
 

Breakup, Xeljanz plans dominate Pfizer earnings call

April 30, 2013

Sales slipped 9% during the quarter, compared to the same period last year, but analysts zeroed in on if and when the company will split and how arthritis pill Xeljanz will tackle Europe.
 

AbbVie reports first-ever quarter, downplays Pfizer impact

April 26, 2013

Humira led in sales and the company told analysts Pfizer's Xeljanz setback in Europe won't alter its RA future all that much.
 

Europe halts Xeljanz progress

April 26, 2013

European regulators said they're not satisfied that the information they have on hand is enough to let the drug go forward.
 

BMS scores "breakthrough" label for hep. C candidate

April 25, 2013

The regulatory coup means BMS gets to work with FDA to develop its home-grown hep. C cocktail, which is on a competitive track to another hep. C alliance with Merck.
 

Biogen reports sales jump, backs tolerability of new MS pill

April 25, 2013

Execs unveiled 10% sales growth and told investors the safety news does not implicate their just-approved MS pill.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
Popular Topics
Acquisition Adherence Advertising Allergy Anaphylaxis Anti-infective App ASCO Centers For Disease Control Diabetes Digital Marketing DTC Elan FDA Generic Generic Drugs Lymphoma Marketing & Communications Mobile Oncology Patient Advocacy Pipeline Regulatory Research & Development Roche