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Deborah Weinstein

 
 

Recent Articles

Amgen sales up for the quarter, but biosimilars grab buzz

April 24, 2013

Company revenues were up 5% over last year for the quarter, but much of the Q&A chatter centered around biosimilars.
 

Higher prices keep Lilly's quarter flat; Cymbalta DTC pull-back planned

April 24, 2013

Lilly said sales-force downsizing was the right move considering the current portfolio mix and generics shadow. Management also teased some vague pipeline details.
 

FDA widens scope of DTC impact survey

April 23, 2013

The agency is revisiting the impact DTC advertising can have on healthcare. What's new: NPs and PAs are being asked for input.
 

Forest sees quarterly and annual sales sink

April 23, 2013

Generic Lexapro sapped company sales for the fiscal quarter and year, ended March 31.
 

Studies show cost doesn't drive everything

April 22, 2013

Two studies show that it's not enough to focus on cost to alter healthcare.
 

GSK's Advair successor gets adcomm thumbs-up

April 18, 2013

An FDA advisory committee recommended approving Breo for COPD. Assuming it goes through, GSK will have to woo payers to upgrade from the older drug.
 

Abbott closes Q1 with sales boost

April 17, 2013

The company expects emerging markets to rise in importance and says it's scoping out possible device acquisitions.
 

Lilly digs deeper into Alzheimer's

April 17, 2013

The company has licensed two tracers that will be used in its anti-amyloid and anti-tau research, and its still-breathing solanezumab binds to beta-amyloid proteins
 

Analysts on Qsymia: show me the payers

April 17, 2013

Analysts write expanded Qsymia distribution will do little to boost sales if payers are not on board.
 

Recall rebound boosts J&J quarterly results

April 16, 2013

Sales hit $17.5 billion, an 8.5% increase compared to the same period last year.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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