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Deborah Weinstein

 
 

Recent Articles

Lilly digs deeper into Alzheimer's

April 17, 2013

The company has licensed two tracers that will be used in its anti-amyloid and anti-tau research, and its still-breathing solanezumab binds to beta-amyloid proteins
 

Analysts on Qsymia: show me the payers

April 17, 2013

Analysts write expanded Qsymia distribution will do little to boost sales if payers are not on board.
 

Recall rebound boosts J&J quarterly results

April 16, 2013

Sales hit $17.5 billion, an 8.5% increase compared to the same period last year.
 

Charlie Kimball talks Novo Racing with insulin

April 16, 2013

IndyCar's first licensed driver heads up a diabetes awareness campaign that focuses on community—both online and in real life.
 

Rare disease awareness fails to ease physician, patient burden

April 15, 2013

A study shows FDA approvals and awareness efforts are having little impact on physician awareness or patient frustration.
 

Lilly to boost diabetes sales force amid layoffs in other categories

April 12, 2013

Expiring patents force a sales staff slim-down, but the drug maker emphasizes it is not eliminating its sales force.
 

Pfizer pipeline breast cancer drug gets fast tracked

April 11, 2013

FDA is accelerating review of Pfizer's experimental breast cancer drug palbociclib, which analysts say already has a fan base among KOLs.
 

Oncology lifts Roche's Q1, Lucentis finds new fans

April 11, 2013

Roche's oncology trifecta of Herceptin, Avastin and mabThera/Rituxan buoyed quarterly sales. Devices and diagnostics sales were solid, if less impressive.
 

Diagnosing pricing issues

April 10, 2013

CDC figures suggest patients are avoiding medications to save money, and show that out-of-pocket costs for US consumers are rising faster than those for consumers in many other countries
 

AstraZeneca RA drug logs unimpressive PHIII results

April 08, 2013

The drug maker's oral SYK inhibitor delivered good news-bad news Phase III fostamatinib results Friday.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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