July 14, 2008
Decision Resources grows portfolio
Decision Resources has acquired Manhattan Research.
The move will expand Decision Resources' global physician and consumer digital market research portfolio, according to a statement. Terms of the deal were not disclosed to the public.
“Part of Decision Resources' big goal is to grow our business both organically, and to build a stable of premier market research firms that focus on specific areas of the healthcare industry,” said Elizabeth Marshall, director of marketing at Decision Resources.
Marshall cites Millennium Research Group and HealthLeaders as two examples of other research firms providing Decision Resources with a specialized focus: Millennium for medical devices and technology, and HealthLeaders for managed care. “We're looking at the bigger picture and the healthcare industry as a whole—we're offering clients an integrated model,” said Marshall.
Manhattan Research will remain headquartered in New York, NY. Decision Resources is located in Waltham, MA.