In an effort to create a more cohesive online experience for its potential clients, Decision Resources Inc. launched www.DecisionResourcesInc.com.
The website features access and links to each of the six major companies under the Decision Resources Inc. umbrella: HealthLeaders Interstudy, Millennium Research Group, Arlington Medical Resources (AMR), Manhattan Research, Fingertip Formulary and the flagship, Decision Resources.
“As the number of acquisitions grew, it became critical to define who the parent company of these premier market research providers was and show the market the cohesive threads that link each company,” said Elizabeth Marshall, director of marketing at Decision Resources. “The objectives of this website are to properly define Decision Resources Inc. for the investor and financial services communities as well as current and future clients,” Marshall said.
In addition to the new comprehensive website, Decision Resources Inc. will also maintain each of the six company's individual websites.
“It is important that we maintain individually branded websites for each of the business units that go into much more detail about their products and services as well as serve as gateways into electronic products for many of the units,” said Marshall, adding that “information on analysts across all business units who have been quoted in major publications will be highlighted on the website too.”
The website was designed in collaboration with Cramer, an ad agency.