Deen is fronting Novo contest

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Paula Deen is making the media rounds again, and this time she has a tale of weight loss to tell. The Southern-fried celebrity chef, whose revelation last year that she had kept her diabetes under wraps was greeted with howls of protest, is also plugging a new Novo ­Nordisk-sponsored contest, Seeing Diabetes in a New Light (DiabetesInANewLight.com).

The contest invites adults with type 2 diabetes or their loved ones to share stories about positive changes that they have made to help them manage the disease. Winners will join Deen and her son in Savannah for a day and all entrants get an e-recipe guide dubbed Delicious Living Y'all.

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