Delta Burke fronts Byetta diabetes awareness tour

Share this article:
Lilly and Amylin launched “Let’s Talk,” a Byetta-branded diabetes awareness effort fronted by Delta Burke.

The campaign, launched at the New England Spring Flower Show in Boston, will stop in 10 cities through August. MS&L is handling PR on the effort.

Burke, a type 2 diabetes sufferer who uses Byetta, will put in appearances in most cities to talk about her experience with diabetes and Byetta. She will be joined by Chris Smith, who bills himself as The Diabetic Chef.  The tour also will feature Bally Total Fitness trainer Nikki Kimbrough and certified diabetes educator Virginia Valentine.

A Lilly spokesman said the tour’s content—dishing product info with a double-helping of diet and exercise tips—might be nothing new, but the choice of venues, eschewing health fairs for events with more mass-appeal, is. “We’re going to popular community events that have the highest attendance to show that type 2 diabetes is part of everyday life,” said Jamaison Schuler of Lilly PR. 

A booth will offer Byetta information to those interested, and materials will advertise the campaign’s Web site, ByettaLetsTalk.com.

Share this article:

Email Newsletters

More in News

House bill would speed approval once EU OKs same product

House bill would speed approval once EU OKs ...

The Speeding Access to Already Approved Pharmaceuticals Act of 2014 would require FDA to expedite the review of pharmaceuticals that are already approved by the European Union

Rep access continues to shrink

Rep access continues to shrink

Sales reps are experiencing even more limited physician access, according to a report by Chicago consultancy ZS Associates.

Allergan touts reorg, plans to lay off 13% of workforce

Allergan touts reorg, plans to lay off 13% ...

Allergan's second-quarter earnings, and a new round of cuts, are now part of the Botox maker's record as it seeks to remain independent.