Device

Five things for pharma marketers to know: Wednesday, July 29

Five things for pharma marketers to know: Wednesday, July 29

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Drug spending projected to grow at 6% clip through 2024, spurred in part by pricey new medications; FDA approves new obesity device; Sanofi diabetes combo drug is better at reducing blood glucose than Lantus.

Manufacturers pay $6.5 billion to healthcare providers in 2014

Manufacturers pay $6.5 billion to healthcare providers in 2014

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The government released new data showing how much pharma and device companies spent for research and marketing purposes last year.

Five things for pharma marketers to know: Monday, May 4

Five things for pharma marketers to know: Monday, May 4

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Drugmakers engage early with insurers; patients push for implant to be pulled from the market; about one-third of new drugs qualify for special approval pathways

Medtronic agrees to consent decree

The manufacturer's SynchroMed drug-infusion pump was associated with 14 deaths.

Editor's Desk: And the researchers go wild

Editor's Desk: And the researchers go wild

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Apple's ResearchKit could accelerate the pace at which industry approaches start-ups building products in the patient-facing part of health tech

FDA approves Boston Scientific atrial fibrillation device

The approval follows three advisory panel reviews and a complete response letter.

Device maker pays feds $2.8M over physician false claims

Device maker pays feds $2.8M over physician false claims

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Medtronic, as part of the settlement, will pay $602,000 to a whistleblower to settle charges it caused physicians to submit false claims to federal health programs.

J&J pulls morcellator from market

The company is calling the move a withdrawal, as opposed to a recall.

GE buys interest in DNA

The finance, electric and broadcasting company has taken a $1-billion interest in DNA technology.

Covidien buys firm armed with missile tech

Covidien is buying ingestible-camera company Given Imaging.

Report: J&J nearing hip settlement

The current number is reported to hover around $4 billion.

FDA exempts most mobile apps from scrutiny

FDA exempts most mobile apps from scrutiny

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The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they don't work correctly.

"Sensor you swallow" passes psych test

"Sensor you swallow" passes psych test

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Proteus Digital Health's ingestible sensor shows utility as an adherence tool for those on psych meds, a study suggests.

Mayo device helps monitor heart patients from afar

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Device maker Preventice says the peel-and-stick monitor has the potential to go beyond the critical care market and into the sports world.

J&J consolidates, rebrands Ethicon units

J&J consolidates, rebrands Ethicon units

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Driven by consolidation in the healthcare industry, J&J is reuniting Ethicon, Inc. and Ethicon Endo-Surgery to present surgeons and health systems with a single face.

Abbott closes Q1 with sales boost

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The company expects emerging markets to rise in importance and says it's scoping out possible device acquisitions.

Senate vote puts ACA's device tax in doubt

Senate vote puts ACA's device tax in doubt

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In a big win for the device industry, Senators voted overwhelmingly on a symbolic— but politically potent—motion to scrap the 2.3% device excise tax.

WebMD digs deeper into the everyday

WebMD digs deeper into the everyday

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A deal with QualcommLife aims to fuse WebMD content with a suite of disease state management tools.

Growth in devices, online video to drive media this year, buyers say

What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends.

DePuy coaches joint pain sufferers not to delay surgery

DePuy coaches joint pain sufferers not to delay surgery

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A new campaign from J&J's DePuy Orthopedics, aimed at raising awareness of joint replacement, features Baby Boomers' letters to their younger selves.

Baxter to buy hemodialysis giant Gambro AB for $4 billion

Baxter to buy hemodialysis giant Gambro AB for $4 billion

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After almost a year of negotiations, Baxter has reached a $4 billion deal for Swedish firm Gambro AB as it makes a play for the kidney dialysis market.

Company news: MedMira; FDA device ID

Diagnostics firm MedMira gets a contract from the US Army to develop a screening tool, and the FDA proposes some new device guidelines.

Endo rebrands to move beyond roots in pain drugs

Endo rebrands to move beyond roots in pain drugs

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Endo is restructuring, bringing its four operating units under the same corporate roof and rebranding to reflect its diversification out of its origins in pain and urology drugs.

Sanofi contest gooses diabetes tech innovation

Sanofi contest gooses diabetes tech innovation

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Sanofi is re-upping its social media-driven Data Design Diabetes Innovation Challenge contest, which last year kicked up a wealth of innovative ideas and buzz for the price of $200,000 in prize money and a few salaries.

FDA to IOM: More work? No thanks

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The FDA is moving cautiously on a call by the Institute of Medicine to scrap the approvals process for many medical devices.

FDA guidance exempts most pharma apps from scrutiny

FDA guidance exempts most pharma apps from scrutiny

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FDA issued draft guidance on mobile medical apps, focusing narrowly on those programs that augment regulated medical devices or turn mobile devices into medical devices.

Mobile pill cap takes social approach to raising compliance

Mobile pill cap takes social approach to raising compliance

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A company that markets a pill cap with a built-in cellular connection puts a social twist on getting patients to take their meds.

Insulin pen makers roll out new promos

Insulin pen makers roll out new promos

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Sanofi-Aventis US is rolling out a consumer campaign for its Lantus SoloStar pen aimed at getting people with type 2 diabetes to think differently about insulin, while Novo Nordisk revs up another racing-themed social media effort for its FlexPen.

Bayer glucose meter aimed at gamers

Bayer glucose meter aimed at gamers

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Bayer Diabetes Care partnered with Nintendo on a glucose meter for kids that incorporates gaming.


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