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Device
FDA to IOM: More work? No thanks
Matthew Arnold
August 11, 2011
The FDA is moving cautiously on a call by the Institute of Medicine to scrap the approvals process for many medical devices.
FDA guidance exempts most pharma apps from scrutiny
Matthew Arnold
July 19, 2011
FDA issued draft guidance on mobile medical apps, focusing narrowly on those programs that augment regulated medical devices or turn mobile devices into medical devices.
Mobile pill cap takes social approach to raising compliance
Marc Iskowitz
July 07, 2010
A company that markets a pill cap with a built-in cellular connection puts a social twist on getting patients to take their meds.
Insulin pen makers roll out new promos
Matthew Arnold
May 05, 2010
Sanofi-Aventis US is rolling out a consumer campaign for its Lantus SoloStar pen aimed at getting people with type 2 diabetes to think differently about insulin, while Novo Nordisk revs up another racing-themed social media effort for its FlexPen.
Bayer glucose meter aimed at gamers
Matthew Arnold
April 27, 2010
Bayer Diabetes Care partnered with Nintendo on a glucose meter for kids that incorporates gaming.
MM&M Awards 2011 HIghlights
The Best MM&M Awards Ever!
MM&M Awards Photos
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Elsevier begins outreach as push-back on publisher threatens to widen
Patient Education: Vying for Attention
Industry group releases digital best practices
Jobson Medical files for chapter 11 debt relief
P&G signals plans to cut ad costs by shifting to digital media
MM&M Therapeutic Focus: Cardiovascular
AstraZeneca announces more layoffs, Q4 results
Komen, caught up in the culture wars, nurses damaged brand
DDR on DTC: Spiriva
Merck results buoyed by sales of Januvia franchise
Jobson Medical files for chapter 11 debt relief
Elsevier begins outreach as push-back on publisher threatens to widen
Industry group releases digital best practices
P&G signals plans to cut ad costs by shifting to digital media
Merck results buoyed by sales of Januvia franchise
MM&M Therapeutic Focus: Cardiovascular
Allergan scrubs some doc-payment data, spares med-ed grants
Patient Education: Vying for Attention
Headliner: Fred Wilkinson, Watson Pharmaceuticals
Amylin reports Q4 sales slump, touts Bydureon potential
Pharma had third-most layoffs in Jan 2012
Amylin reports Q4 sales slump, touts Bydureon potential
Digital think tank: Pharma Touchpoints
Case study—Nuvigil: Pay for Play
Gamification: Game On
Regulatory updates: First Glimmer of Guidance?
Website development: 5 Steps to Walk the Web Walk
Mobile: Get Smart
Overview: A Movable Feast
Click here to see the 2012 Interactive Guide
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