Diana Bradley

Most Recent Articles by Diana Bradley

Barby Ingle on the challenges of healthcare influencer marketing

Barby Ingle on the challenges of healthcare influencer marketing

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The blogger talks the challenges of influencer marketing in healthcare, chronic disease, and big brand activations.

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

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Rosa talks about the wearable technology company's health and fitness plans and other areas of expansion.

Study: How brands should market to first-time parents

Study: How brands should market to first-time parents

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Ketchum, which launched a parent specialty unit, surveyed 400 first-time parents to find out what brands are doing well and how they can do better.

Insurers seek to challenge millennial 'invincibility'

Insurers seek to challenge millennial 'invincibility'

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Tech companies and Bernie Sanders have found the millennial audience easy to crack. Organizations in and around healthcare? Not so much.

Merck Consumer Health CMO on who makes healthcare decisions

Merck Consumer Health CMO on who makes healthcare decisions

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Merck Consumer Health CMO Atilla Cansun also talks about about why the company is focused on preparing society for an average lifespan of 100 years.

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