Did Cephalon use fake ad-boards?

Share this article:

A whistleblower says Cephalon used CME, “bogus ‘market research surveys' and Advisory Board meetings” to disseminate an off-label message about Treanda to prescribers.

The firm also illegally promoted opioid analgesic Fentora for non-cancer pain, the plaintiff claims, by using its general, rather than oncology, sales force.

The 2009 actions, which boosted costs to government programs, are particularly troubling because, at the time, Cephalon would have been operating under a corporate integrity agreement, signed in 2008, in which it pledged to cease all off-label marketing, and settled off-label marketing charges on three other drugs for $425 ­million.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Agency

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.