Interactive Guide 2013
Click the above link to access the complete Digital Edition of the 2013 Interactive Guide, with all text, charts and pictures.
Welcome to the annual roundup of the digital adventures of pharma
Digital has changed everything—from the way we think and behave to the products that clients expect from pharma. James Chase on the ground rules for thriving in what is now a service industry
How we find data online is taking a back seat to how we decipher that data, and use it to provide actionable insight. Kevin McCaffrey reports
James Chase looks at how pharma companies are restructuring their organizations—and refocusing their psyches—for a more productive digital push
James Chase charts some of marketers' more positive experiences with their MLR teams and compiles tips for expediting internal approval
It's no surprise: doctors like their iPads. They really, really like them. But what kind of apps get their attention, and which leave them cold? James Chase on the sweet spots for reps looking to reach physicians on tablets
With digital growing at an ever-faster pace, how can pharma keep up in 2013? Five experts offer some insight on the gains that have been made—and the hurdles the industry still faces
A showcase of select interactive marketing and media companies
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.