Digital Health

Five things for pharma marketers to know: Friday, April 7, 2017

Five things for pharma marketers to know: Friday, April 7, 2017

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The FDA rejected an outcomes update to the Januvia label; digital-health funding dropped in Q1 of 2017; the FDA approves 23andMe's genetic test

Darine Ghanem, Roche

Darine Ghanem, Roche

Darine Ghanem is head of the scientific communications excellence group at Roche.

Deborah Estrin, Open mHealth

Deborah Estrin, Open mHealth

Deborah Estrin is co-founder of Open mHealth.

Sean Duffy, Omada Health

Sean Duffy, Omada Health

Sean Duffy is CEO of Omada Health.

Healthgrades' Eric Jensen on providing quality of life

Healthgrades' Eric Jensen on providing quality of life

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Healthcare is sometimes about life or death, but is almost always about quality of life, says the EVP of health system products and strategy.

WebMD considers sale or merger

WebMD considers sale or merger

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Drugmakers are becoming much more cautious with their budgets, WebMD executives said.

Five things for pharma marketers to know: Monday, February 13, 2016

Five things for pharma marketers to know: Monday, February 13, 2016

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Sanofi to sell five OTC drugs to Ipsen; Teva reports 33% revenue growth in Q4; Regeneron issued subpoena about support of nonprofits

J2 Global considers divesting parts of Everyday Health

J2 Global considers divesting parts of Everyday Health

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The company acquired Everyday Health in December.

MM&M's top 5 stories in January 2017

MM&M's top 5 stories in January 2017

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Merck and Aetna partner in value-based drug pricing; data scientists rising in the biopharma ranks; Japanese pharma leads digital health innovation

Continuum and Lyft to offer free rides to clinical-trial patients

Continuum and Lyft to offer free rides to clinical-trial patients

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Transportation barriers can limit patient involvement in clinical trials.

CME providers use Facebook Live to educate doctors

CME providers use Facebook Live to educate doctors

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A recent CME course using Facebook Live generated 34,000 views and 600 comments.

GSK and Propeller Health's smart inhaler aims to improve adherence in clinical trials

GSK and Propeller Health's smart inhaler aims to improve adherence in clinical trials

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The drugmaker is using Propeller Health's sensor technology to find new ways to improve adherence in clinical studies.

Rock Health's Bill Evans on finding a career with meaning

Rock Health's Bill Evans on finding a career with meaning

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The Roche veteran says that people who work in digital health need to touch others in a meaningful way.

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

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The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.

Lilly's branded app for Trulicity looks to address adherence

Lilly's branded app for Trulicity looks to address adherence

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Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don't make sense for all medicines.

3 health tech innovations experts say will revolutionalize healthcare

3 health tech innovations experts say will revolutionalize healthcare

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As digital-health funding increases, here's how VR, nanotechnology, and 3D printing could potentially improve the value of healthcare.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

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While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.

StartUp Health reports more global deals, uptick in pharma investment in digital health

StartUp Health reports more global deals, uptick in pharma investment in digital health

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More acquisitions, less IPOs, and more non-traditional stakeholders are among key findings from StartUp Health and Rock Health about the state of digital health funding.

Best Medical Digital Initiative for Consumers of 2016

Best Medical Digital Initiative for Consumers of 2016

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Judges loved the strategy and the comprehensive suite of support available across platforms for the Quitter's Circle.

Best Health & Wellness Digital Initiative for Consumers of 2016

Best Health & Wellness Digital Initiative for Consumers of 2016

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Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.

Five things for pharma marketers to know: Tuesday, October 4, 2016

Five things for pharma marketers to know: Tuesday, October 4, 2016

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J&J insulin pumps are at risk of hacking; Merrimack CEO leaves and cuts workforce; Japanese scientists wins Nobel

MM&M's 5 most popular stories in September 2016

MM&M's 5 most popular stories in September 2016

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Physicians are seeking beyond-the-pill services from drugmakers; Novartis debunks misconception that only smokers get lung cancer; pharma's access to docs declines

Five things for pharma marketers to know: Thursday, September 29, 2016

Five things for pharma marketers to know: Thursday, September 29, 2016

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Sharecare acquires virtual-reality developer; Novo Nordisk to cut 1,000 jobs; the FDA approves Medtronic's automated insulin pump

Uber partners with startup to take patients to the doctor

Uber partners with startup to take patients to the doctor

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A 2005 study estimated that 3.6 million people do not receive nonemergency medical care because they don't have access to transportation.

Q&A: Cardiogram's Ballinger on using the Apple Watch to track heart rate

Q&A: Cardiogram's Ballinger on using the Apple Watch to track heart rate

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The app's co-founder discusses how it's educating patients and physicians about artificial intelligence and why Cardiogram is different from other heart-rate tracking apps.

WebMD's Leming on audience development and lessons from CNN.com

WebMD's Leming on audience development and lessons from CNN.com

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The vice president of audience development talks about her days in the dot-com world and how struggling in a new role shaped her career.

Merkle taps Mike Goldin as SVP of health

Merkle taps Mike Goldin as SVP of health

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The new SVP and GM of health believes that the Dentsu Aegis deal would provide scale and efficiencies.

Report: 3 tips for pharma to provide beyond-the-pill services

Report: 3 tips for pharma to provide beyond-the-pill services

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Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.

Five things for pharma marketers to know: Monday, August 22, 2016

Five things for pharma marketers to know: Monday, August 22, 2016

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Pfizer to acquire cancer drugmaker Medivation; Valeant names new CFO; Apple acquires health data startup

Healthline's traffic rises, putting it closer to WebMD and Everyday Health

Healthline's traffic rises, putting it closer to WebMD and Everyday Health

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The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago.

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