Healthcare is sometimes about life or death, but is almost always about quality of life, says the EVP of health system products and strategy.
Drugmakers are becoming much more cautious with their budgets, WebMD executives said.
Sanofi to sell five OTC drugs to Ipsen; Teva reports 33% revenue growth in Q4; Regeneron issued subpoena about support of nonprofits
The company acquired Everyday Health in December.
Merck and Aetna partner in value-based drug pricing; data scientists rising in the biopharma ranks; Japanese pharma leads digital health innovation
Transportation barriers can limit patient involvement in clinical trials.
A recent CME course using Facebook Live generated 34,000 views and 600 comments.
The drugmaker is using Propeller Health's sensor technology to find new ways to improve adherence in clinical studies.
The Roche veteran says that people who work in digital health need to touch others in a meaningful way.
The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.
Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don't make sense for all medicines.
As digital-health funding increases, here's how VR, nanotechnology, and 3D printing could potentially improve the value of healthcare.
While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.
More acquisitions, less IPOs, and more non-traditional stakeholders are among key findings from StartUp Health and Rock Health about the state of digital health funding.
Judges loved the strategy and the comprehensive suite of support available across platforms for the Quitter's Circle.
Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.
J&J insulin pumps are at risk of hacking; Merrimack CEO leaves and cuts workforce; Japanese scientists wins Nobel
Physicians are seeking beyond-the-pill services from drugmakers; Novartis debunks misconception that only smokers get lung cancer; pharma's access to docs declines
Sharecare acquires virtual-reality developer; Novo Nordisk to cut 1,000 jobs; the FDA approves Medtronic's automated insulin pump
A 2005 study estimated that 3.6 million people do not receive nonemergency medical care because they don't have access to transportation.
The app's co-founder discusses how it's educating patients and physicians about artificial intelligence and why Cardiogram is different from other heart-rate tracking apps.
The vice president of audience development talks about her days in the dot-com world and how struggling in a new role shaped her career.
The new SVP and GM of health believes that the Dentsu Aegis deal would provide scale and efficiencies.
Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.
Pfizer to acquire cancer drugmaker Medivation; Valeant names new CFO; Apple acquires health data startup
The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago.
Valeant is under federal investigation; Lilly's breast-cancer drug fails to meet efficacy criteria; new policy opens up medical research of marijuana
The popular fitness tracker maker hired Adam Pellegrini, Walgreens' VP of digital health, to boost pharma and healthcare deals.
The company launched a health watch, a connected scale, a blood pressure monitor, and a thermometer.
The partnership is aimed at helping later-stage health startups grow their businesses with marketing and brand strategy advice.
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- Five things for pharma marketers to know: Tuesday, March 21, 2017
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- Infographic: What's next for the point of care market
- Drugmakers again boost DTC spending, to $5.6 billion in 2016
- Publicis Health formalizes new name, promotes 3 execs
- Digital IDs become focus as drugmakers seek to track doctors' behavior online