Digital Health

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

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The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.

Lilly's branded app for Trulicity looks to address adherence

Lilly's branded app for Trulicity looks to address adherence

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Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don't make sense for all medicines.

3 health tech innovations experts say will revolutionalize healthcare

3 health tech innovations experts say will revolutionalize healthcare

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As digital-health funding increases, here's how VR, nanotechnology, and 3D printing could potentially improve the value of healthcare.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

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While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.

StartUp Health reports more global deals, uptick in pharma investment in digital health

StartUp Health reports more global deals, uptick in pharma investment in digital health

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More acquisitions, less IPOs, and more non-traditional stakeholders are among key findings from StartUp Health and Rock Health about the state of digital health funding.

Best Medical Digital Initiative for Consumers of 2016

Best Medical Digital Initiative for Consumers of 2016

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Judges loved the strategy and the comprehensive suite of support available across platforms for the Quitter's Circle.

Best Health & Wellness Digital Initiative for Consumers of 2016

Best Health & Wellness Digital Initiative for Consumers of 2016

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Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.

Five things for pharma marketers to know: Tuesday, October 4, 2016

Five things for pharma marketers to know: Tuesday, October 4, 2016

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J&J insulin pumps are at risk of hacking; Merrimack CEO leaves and cuts workforce; Japanese scientists wins Nobel

MM&M's 5 most popular stories in September 2016

MM&M's 5 most popular stories in September 2016

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Physicians are seeking beyond-the-pill services from drugmakers; Novartis debunks misconception that only smokers get lung cancer; pharma's access to docs declines

Five things for pharma marketers to know: Thursday, September 29, 2016

Five things for pharma marketers to know: Thursday, September 29, 2016

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Sharecare acquires virtual-reality developer; Novo Nordisk to cut 1,000 jobs; the FDA approves Medtronic's automated insulin pump

Uber partners with startup to take patients to the doctor

Uber partners with startup to take patients to the doctor

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A 2005 study estimated that 3.6 million people do not receive nonemergency medical care because they don't have access to transportation.

Q&A: Cardiogram's Ballinger on using the Apple Watch to track heart rate

Q&A: Cardiogram's Ballinger on using the Apple Watch to track heart rate

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The app's co-founder discusses how it's educating patients and physicians about artificial intelligence and why Cardiogram is different from other heart-rate tracking apps.

WebMD's Leming on audience development and lessons from CNN.com

WebMD's Leming on audience development and lessons from CNN.com

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The vice president of audience development talks about her days in the dot-com world and how struggling in a new role shaped her career.

Merkle taps Mike Goldin as SVP of health

Merkle taps Mike Goldin as SVP of health

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The new SVP and GM of health believes that the Dentsu Aegis deal would provide scale and efficiencies.

Report: 3 tips for pharma to provide beyond-the-pill services

Report: 3 tips for pharma to provide beyond-the-pill services

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Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.

Five things for pharma marketers to know: Monday, August 22, 2016

Five things for pharma marketers to know: Monday, August 22, 2016

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Pfizer to acquire cancer drugmaker Medivation; Valeant names new CFO; Apple acquires health data startup

Healthline's traffic rises, putting it closer to WebMD and Everyday Health

Healthline's traffic rises, putting it closer to WebMD and Everyday Health

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The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago.

Five things for pharma marketers to know: Thursday, August 11, 2016

Five things for pharma marketers to know: Thursday, August 11, 2016

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Valeant is under federal investigation; Lilly's breast-cancer drug fails to meet efficacy criteria; new policy opens up medical research of marijuana

Fitbit hires Walgreens exec as digital health VP

Fitbit hires Walgreens exec as digital health VP

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The popular fitness tracker maker hired Adam Pellegrini, Walgreens' VP of digital health, to boost pharma and healthcare deals.

Philips launches health watch and 3 other connected devices

Philips launches health watch and 3 other connected devices

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The company launched a health watch, a connected scale, a blood pressure monitor, and a thermometer.

Digitas Health LifeBrands partners with startup accelerator Dreamit

Digitas Health LifeBrands partners with startup accelerator Dreamit

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The partnership is aimed at helping later-stage health startups grow their businesses with marketing and brand strategy advice.

Five things for pharma marketers to know: Wednesday, June 22, 2016

Five things for pharma marketers to know: Wednesday, June 22, 2016

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Women use apps to get prescriptions for birth control; BMS names Gordon to chief commercial role; Takeda's Actos may halt progression of liver disease;

About.com launches first standalone health site Verywell

About.com launches first standalone health site Verywell

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Verywell.com presents physician-reviewed health and wellness content that aims to be "gentler" than other health websites.

Sermo opens up platform to healthcare marketers

Sermo opens up platform to healthcare marketers

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The Facebook for doctors launches Pages, allowing healthcare companies to establish a presence on Sermo and engage with physicians.

Pharma turns to mobile, population data to market to docs

Pharma turns to mobile, population data to market to docs

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Discover why even digitally native physicians can no longer abide the flood of information e-sent their way.

Developers should consider products that serve the underserved, report finds

Developers should consider products that serve the underserved, report finds

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Digital health technology for low-income consumers is growing and can be very effective when applied appropriately, a report finds.

Startup unveils tools to improve trial reproducibility

Startup unveils tools to improve trial reproducibility

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The newly launched tools aim to reduce the time and costs of marketing new drugs by "debugging" the lab environment.

7 takeaways from StartUp Health's annual report

7 takeaways from StartUp Health's annual report

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The digital health sector brought in an estimated $6 billion in funding in 2015.

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