Digital Health

Pablo Graiver, Antidote

Pablo Graiver, Antidote

Pablo Graiver is CEO of Antidote.

Eddie Martucci, Akili Interactive Labs

Eddie Martucci, Akili Interactive Labs

Eddie Martucci is CEO of Akili Interactive Labs.

Sandra Shpilberg, Seeker Health

Sandra Shpilberg, Seeker Health

Sandra Shpilberg is founder and CEO of Seeker Health.

What is a digital medicine, exactly? Akili co-founder Adam Gazzaley explains

What is a digital medicine, exactly? Akili co-founder Adam Gazzaley explains

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MM&M spoke with Gazzaley about what's next for Akili, how he defines "digital medicine," and where the field is currently positioned on the hype cycle.

Scanning FDA's New Approach to Digital Health

Scanning FDA's New Approach to Digital Health

FDA Commissioner Dr. Scott Gottlieb has been saying all the right things regarding digital health.

Five things for pharma marketers to know: Wednesday, January 17, 2018

Five things for pharma marketers to know: Wednesday, January 17, 2018

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Celgene reportedly in talks to buy Juno; Novartis' Kymriah receives fast-track reviews in U.S. and Europe; BI's Gilotrif gets expanded approval in lung cancer

Can digital tools really change patient behavior?

Can digital tools really change patient behavior?

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New research calls into question the behavioral effects of some digital health tools.

Five things for pharma marketers to know: Wednesday, January 10, 2018

Five things for pharma marketers to know: Wednesday, January 10, 2018

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Maker of Botox biosimilar Evolus files IPO; pharma execs expect major acquisitions in 2018; J&J and Bayer win Xarelto reversal verdict

MM&M's 5 most-read technology stories of 2017

MM&M's 5 most-read technology stories of 2017

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Digital innovation in Japan, health-tech trends, and social media top the list.

MM&M'S most-read stories of 2017

MM&M'S most-read stories of 2017

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Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors

Rejuvenan Global Health names Hudson Cutler communications AOR

Rejuvenan Global Health names Hudson Cutler communications AOR

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The digital health startup was founded in 2015.

 Five things for pharma marketers to know: Thursday, December 7, 2017

Five things for pharma marketers to know: Thursday, December 7, 2017

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UnitedHealth Group to buy DaVita primary care unit for $4.9 billion; Roche drug combo doubles lung-cancer survival in trial; study: FDA programs expedite drug approval

What happens as marketers shift from algorithms to AI and other 2018 predictions

What happens as marketers shift from algorithms to AI and other 2018 predictions

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Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

Experts weigh in: How will health technology advance in 2018?

Experts weigh in: How will health technology advance in 2018?

Innovation-minded executives share their thoughts and predictions for the year ahead.

Five things for pharma marketers to know: Tuesday, December 5, 2017

Five things for pharma marketers to know: Tuesday, December 5, 2017

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Botox-like wrinkle-reducer shows positive results in trials; investors double down on fertility; few websites transparent about pricing, study finds

Five things for pharma marketers to know: Monday, December 4, 2017

Five things for pharma marketers to know: Monday, December 4, 2017

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CVS to buy Aetna for $69 billion; J&J buys commercial rights for biotech's experimental hypertension drug; Republicans repeal Obamacare's individual mandate

Five things for pharma marketers to know: Friday, December 1, 2017

Five things for pharma marketers to know: Friday, December 1, 2017

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FDA approves first Apple Watch health accessory; medical charity shared data with pharma donors; FDA approves opioid-addiction treatment

Amazon sets its sights on healthcare

Amazon sets its sights on healthcare

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How worried should the industry's other major players be?

How working with Apple inspired Jeff Tangney to found Doximity

How working with Apple inspired Jeff Tangney to found Doximity

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The CEO's experience launching medical reference app Epocrates led him to found a social network for physicians.

First 'Digital Drug' Faces a Second Litmus Test: Improving Adherence

First 'Digital Drug' Faces a Second Litmus Test: Improving Adherence

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Technology like this could expand further to form better collaborations between pharma, payers and organized providers.

Five things for pharma marketers to know: Tuesday, November 14, 2017

Five things for pharma marketers to know: Tuesday, November 14, 2017

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FDA approves first digital pill; biotech companies race to develop cancer-fighting microbiome drugs; Loxo and Bayer reach $1.55 billion deal for rare cancer drugs

AI Drug Design Could Save Lives

AI Drug Design Could Save Lives

AI complements what we in pharma have always done best — respond to medical needs quickly and find solutions.

How Pablo Graiver plans to solve the problem of clinical-trial recruitment

How Pablo Graiver plans to solve the problem of clinical-trial recruitment

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The CEO and founder of Antidote talks about what inspired him to start the company, which recently received funding from Merck.

Digital Healthcare: Is It For Real?

Digital Healthcare: Is It For Real?

The coming digital revolution will change a lot of things, but I guarantee this: It won't replace the importance of the patient-physician relationship.

Why use health plan apps? To search for specialists and understand drug coverage

Why use health plan apps? To search for specialists and understand drug coverage

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Consumers younger than the age of 45 were most likely to use an app developed by their health plan.

Five things for pharma marketers to know: Monday, July 31, 2017

Five things for pharma marketers to know: Monday, July 31, 2017

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FDA launches digital health pre-certification pilot; J&J's experimental RA drug raises safety concerns; AstraZeneca gets breakthrough status for Imfinzi

Five things for pharma marketers to know: Wednesday, July 5, 2017

Five things for pharma marketers to know: Wednesday, July 5, 2017

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Amgen and Teva raise prices of leukemia drugs twice this year; Roche acquires diabetes app; docs use Snapchat to share patient scans

Five things for pharma marketers to know: Wednesday, June 28, 2017

Five things for pharma marketers to know: Wednesday, June 28, 2017

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Lawmakers delay healthcare bill vote; Merck affected by cyberattack; more young people are having strokes

Five things for pharma marketers to know: Thursday, June 1, 2017

Five things for pharma marketers to know: Thursday, June 1, 2017

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50% of consumers say they will share their health data with tech giants; pharma CEOs expect pricing proposal from Trump administration; FDA approves generic versions of Strattera

Apple helps a blind drummer and nonverbal teen thrive in new spots

Apple helps a blind drummer and nonverbal teen thrive in new spots

Siri and accessibility features take center stage in ads for Global Accessibility Awareness Day.