Digital Marketing

Survey shows Pharma digitally failing patients

Survey shows Pharma digitally failing patients

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A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.

Osbourne joins Teva for "You Don't Know Jack About MS"

Osbourne joins Teva for "You Don't Know Jack About MS"

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Famous from his reality show, "The Osbournes," Jack narrates his life with MS in a web documentary series.

Researchers find reps increasingly losing out

Researchers find reps increasingly losing out

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Although doctors still like sales reps, Capgemini and Quantia's researchers find their appeal is on the decline, while digital is on the rise. While age is a factor, it's the workplace that's shaping physician preferences.

Business briefs: Healthcare reform, Amgen, Pakistan pharma stance, digital marketing

Despite a possible government standoff, exchanges are coming, as is a proffered rebrand; Amgen signs a university deal in China; Pakistan seeks to rein in pharma; digital marketing is on the rise, research shows

Merck buys controlling stake in Physicians Interactive

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The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

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The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

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The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

With iPad push, Merck gets global right

With iPad push, Merck gets global right

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Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device.

Google revamps scramble the SEO playbook

Google revamps scramble the SEO playbook

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Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session

Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas dial back reprints spend, floor it on digital to reach HCPs

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Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.

Social media guru Gwee joins Chandler Chicco

Social media guru Gwee joins Chandler Chicco

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Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies.

Note to sales: don't panic when reading these numbers

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At first blush, Accenture's survey of pharma execs looks like more bad news for sales forces, but the firm tells MM&M that the sales overhauls are about more than reducing headcounts.

Epocrates narrows market research to target pharmas

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Epocrates, now under new management, has jettisoned its QuickRecruit offering as it focuses its market research business on pharmas.

Think local, deploy globally

Think local, deploy globally

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Deploying digital frameworks across large pharmaceutical organizations is a tricky business the world over, as execs convening in Barcelona can tell you. Securing local buy-in is essential to a successful multichannel roll-out.

Facebook Search looks to be a game-changer for pharma SEO

Facebook Search looks to be a game-changer for pharma SEO

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It's not even in beta yet, but Facebook's Graph Search is sending tremors through the advertising landscape. For pharmas, the arrival of social search promises great opportunity -- and many perils.

Pharma's iPad, emerging-markets strategies to get 2nd look in 2013, agency execs predict

From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.

Pharma execs: MLR teams are friendlier on digital

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Pharma's med/legal/regulatory (MLR) teams, managers of risk and so often the scapegoats for creating roadblocks to digital innovation, were discussed in a much friendlier light by digital marketers at last week's ExL Digital Pharma East conference in Philadelphia.

Razorfish Health, Publicis Healthware in merger

Razorfish Health, Publicis Healthware in merger

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Publicis is uniting two of its digital agencies as it seeks to keep the pure-play "e" units competitive.

JAMA shows a knack for multi-channel outreach

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The fan base of the AMA's publishing arm grew 115% in the second quarter.

"Digital divide" between old and young docs narrowing, survey finds

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Three out of five doctors are now using technology to better communicate with patients, a MedPage Today survey has found, and two-fifths say patients are generally more informed than they were five years ago.

The pharma revolution will be digital, with new targets: study

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There have been multiple promises by pharma to change its sales and marketing approach. Booz & Co. partner Danielle Rollmann says the time for promises is over, and action needs to happen, particularly in the digital space. Now.

People news: Novartis, Qforma and Precision Health Media

Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role.

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