Digital Media briefs: Everyday Health, HealthPrize Technologies, Boston Scientific, BBK Worldwide and PatientsLikeMe

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Everyday Health formed an advisory board whose members include former FDA commissioner David Kessler, MD; former CBS News president Andrew Heyward; former AMA editor in chief George Lundberg, MD; physician and medical journalist Mallika Marshall, MD; Rosetta co-founder Kurt Holstein; and former Genentech president and COO Myrtle Potter.

HealthPrize Technologies launched a mobile app aimed at boosting adherence with creative rewards, games and education. The app skips reminders in favor of a gaming-inspired approach.

Boston Scientific launched its CardioTeach iPad app, aimed at helping healthcare professionals “better educate patients and care­givers about therapy options related to cardiovascular and peripheral diseases.”

BBK Worldwide and PatientsLikeMe launched CallingAllTypes.com, a social health initiative for diabetics that broadcasts posts on Facebook, YouTube and Twitter. The site's sponsors gave a dollar to the Atlanta chapter of the American Diabetes Association for each of the first 10,000 visitors posting comments in November—American Diabetes Month.

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