Digital Media briefs: February 2013

Share this article:
Digital Media briefs: February 2013
Digital Media briefs: February 2013

Psychiatric Times has launched its first gameified engagement with mental health professionals. Although the prize in the head-to-head competition between doctors is one ounce of gold, VP of marketing Amy Erdman told MM&M that UBM Medica has run similar competitions among its readership in the past and has found that bragging rights are also pretty important, saying “they tend to be a competitive bunch.” The five-week game feeds competitors a new set of diagnostic questions every week.

Nearly a third of online consumers with a chronic condition are interested in registering for a patient support program that would give them access to a range of services, according to Manhattan Research, while 38% of caregivers said the same. Most in demand are financial assistance, meal plans and recipes, tracker tools and RN hotlines.

Around 35% of US adults report having used the Internet to figure out what condition they or a loved one might have, said Pew Research Center, while 59% say they've looked onlie for health info in the past year. The survey suggests the growing influence of peer-to-peer communication in healthcare.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Digital


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.