Digital Media briefs: March 2013

Share this article:
Dr. Sanjay Gupta
Dr. Sanjay Gupta

Everyday Health is bringing a boldfaced name onboard in Dr. Sanjay Gupta, who will provide content for both EverydayHealth.com and MedPageToday.com. EverydayHealth plans to launch DoctorSanjayGupta.com and affiliated apps later in the year. Gupta will still appear on CNN and CBS News while producing articles, video segments and two daily newsfeeds for Everyday Health.

Google's a la carte AdWords approach is ending, as AdWords goes device-agnostic, with one all-inclusive channel clients can buy. Called an “enhanced campaign,” the new approach is being rolled out in stages, and will affect all clients by the end of 2013.

WebMD launched WebMD Allergy, an iPhone app with pollen-count forecasts and push notification allergen alerts for seven allergy categories that can be tailored to multiple user profiles.

HHS is launching TXT4TOTS, a follow-up to Text4Baby with health-related information for children between 1 and 5 and tips about nutrition, exercise and other topics. Based on guidelines from the American Academy of Pediatrics and available in Spanish and English, TXT4TOTS will join Text4Baby, SmokeFreeTXT and QuitNowTXT, among others.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"