Digital Media briefs: May 2012

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Digital Media briefs: May 2012
Digital Media briefs: May 2012
HealthiNation, the health video portal, and new-parent site theBump.com forged a video content and distribution partnership that will deliver HealthiNation's parenting and prenatal content to theBump.com viewers. The partners will “leverage advertiser relationships” and “offer exclusive and non-exclusive advertiser promotions across the partnership.”

Medscape Mobile has surpassed 2 million users, WebMD reported.

inVentiv agency ­Ignite Health announced a new iteration of the Diabetes Nest Twitter feed. Experience architect Jeremy Franz said the initial iteration was “basically a directory of trusted sources of diabetes information,” whereas this latest version brings the most-talked about information higher up in the feed.

Strategy firm Delta Point and videoconferencing group Doctor Insights announced the formalization of their partnership. Delta Point CEO Jerry Acuff told MM&M that the groups have worked together for about a year. He said Doctor Insights is primarily a focus group recruiting service that helps finds candidates as well as ships equipment to doctors so they can log in and participate from their offices or homes.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.