Digital Media briefs: May 2013

Share this article:
Digital Media briefs: May 2013
Digital Media briefs: May 2013

Sanofi added a new diabetes design contest for insulin delivery devices. Ignite: The Diabetes Ideas Challenge began accepting submissions April 8. It comes as the company rolls out its 2013 Data Design Diabetes Inno­vation Challenge, which awards $100,000 to a winner that “uses or produces data for decision-making” for better diabetic health outcomes. Past winners include n4a Diabetes Care Center and Ginger.io.

A company called the MediSafe Project has put together an adherence app whose users, they boast, have an adherence rate of 79%—29% higher than the World Health Organization average. Its distinguishing feature? Its reminder function, which pings not only the user but also family, friends and caretakers when they miss a dose.

FDA approved its first mobile visual test. Vital Art and Science's 510(k) prescription app, my­VisionTrack, is for patients with degenerative eye conditions and age-related macular degeneration, and will allow users to evaluate their vision on their own. It also compares previous data to help identify changes and trends. MobiHealth noted that the app isn't yet downloadable, and filling a prescription will most likely mean getting a pre-loaded iPhone.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters