Digital Media briefs

Share this article:
Through a partnership with HealthMedia, a custom health communications company, StayWell Custom Communications announced the launch of StayWell Engage, an online health management platform designed to engage consumers with an array of health assessment tools, digital health coaching programs and other customized content. The platform is intended for use by consumers as well as health plans and employers.

Compete, a TNS Media company, released findings from an analysis of top health insurance and physician ratings sites: healthgrades.com, a doctor-ratings site, topped the list at over 2.7 million unique visitors for the month of June, followed by myuhc.com, a UnitedHealth site, at 1.5 million. Ehealthinsurance.com, anthem.com and medicare.gov were also top destinations in the category, according to the Compete data.

The AMA used YouTube to reassert its support for America's Affordable Health Choices Act of 2009, in a video starring AMA president James Rohack, a cardiologist from Texas. Rohack acknowledges that the debate over H.R. 3200 is “far from over,” but says AMA will push for medical liability reform from a place at the table.

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?