Digital Media briefs

Share this article:
Alliance Health Networks launched HealthExchange.com, a social networking portal of sorts aimed at tying together the firm's patient communities, which include DiabeticConnect.com. CEO Stead Burwell envisions an “emerging universe of social health networks with each online community focused on a specific health condition, such as diabetes, arthritis or chronic pain, so people can come together to discuss, learn and share valuable insights with other people just like them.”

Merck KGAA launched an online magazine, at merck.de/explorermagazine, featuring sciencey articles and multimedia features in German and English. The site will be updated on a monthly basis, the company said, covering Merck KGAA's “products, people, social responsibility, history as well as multifaceted stories behind the scenes of this global company.” Initial topics include the company's efforts with the World Health Organization to combat schistosomiasis.

Smartphones: not just for physicians anymore. Access to Facebook and Twitter via smartphones increased dramatically in 2009. According to comScore data, Facebook hits from mobile browsers shot up 112% over the past year, while Twitter traffic more than tripled, up 347%.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"