Digital Media briefs

Share this article:
ABC News Digital announced a partnership with Healthline Networks where will offer interactive medical and health tools at The revamped site will mix reporting from ABC News properties such as Good Morning America and World News With Diane Sawyer with Healthline's interactive clinical apps, along with content through Healthline partners A.D.A.M. and Gold Standard.

iVillage launched a health portal aimed at women and sponsored by General Electric through its Healthymagination initiative. NBC Universal-owned iVillage said the site will be one of the largest online health communities, with hundreds of health-themed community message boards and medical experts that women can appeal to for tips. The site will also feature “community health challenges” aimed at engaging 100,000 women around a common goal.

The Internet Advertising Bureau logged a slight downturn in adspend for 2009, though pharma and healthcare spend remained more or less steady, accounting for around 4% of the $22.7 billion total. That makes the industry one of the lowest spending sectors online, along with the media and entertainment industries, both of which spent similar amounts.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?