Digital Media briefs

Share this article:
Lundbeck launched a web-based Huntington's Disease awareness effort called Build Hope for HD. The campaign, launched to coincide with Huntington's Disease Awareness Month, partners Lundbeck with the Hereditary Disease Foundation and the Huntington Study Group. Lundbeck will donate $10 to the clinic for each click on the campaign icon at at

Facebook users are more likely to seek and share health advice, but people who frequent are generally more fit and health-conscious, according to a study by MicroMass. The study defined four archetypes: Power Socialites, who crave the spotlight and vamp on social media sites; Sincere Influentials, who maintain strong relationships with established friends, look for ways to improve the quality of their lives and favor and Craigslist, as well as Facebook; slovenly Solo Escapists who don't take care of themselves and like YouTube and; and Independent Achievers, fitness freaks who like MSNBC and MapQuest. launched My Epilepsy Diary, an iPhone app aimed at helping people with epilepsy manage seizures, symptoms and treatment.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters