Digital Media briefs

Share this article:
Higher ad revenues and traffic to WebMD's physician and consumer web portals boosted second-quarter earnings, as ad revenue jumped 32% during the April-June period over the same period last year, to $100.6 million from $76 million. Traffic reached an average of 80.7 million unique users per month and total traffic of 1.8 billion page views during the quarter, increases of 35% and 22%, respectively, from a year ago. On the WebMD Professional Network, 1.5 million CME programs were completed. Contributions from consumer and professional ad revenue are roughly equal, the firm told MM&M.

An iPhone app aimed at helping prevent Spina Bifida was launched by VitaPath Genetics, the Spina Bifida Association and the National Council on Folic Acid. The VitaTrack Folate Tracker allows women to track their daily intake of folate and folic acid, and maintenance of adequate folic acid levels can reduce the risk of birth defects like Spina Bifida by 70%, the triumvirate said.

Elsevier's Skin & Allergy News Digital Network launched Product Zone, a targeted product and digital resource center for dermatologists, physicians and other healthcare professionals on its website (www.skinandallergynews.com).
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.