Digital Media briefs

Share this article:
Novo Nordisk launched NovoDose, an iPhone app that serves as a mobile insulin dosing guide for physicians, who can look up dosing guidelines and blood glucose levels. It's available on iTunes for iPhone, iPad and iPod Touch.

Physicians going online for health information visit professional sites most often, and they visit WebMD's Medscape—a free portal for docs—more than any other, according to a comScore/ImpactRx study. comScore found that 81% visited sites geared toward a professional health audience during the first quarter of 2010. After Medscape, the next most popular destinations were Epocrates.com, MDlinx.com, ModernMedicine.com and Uptodate.com.

Sending reminders in text messages to adolescent diabetes patients improved adherence to insulin regimens. Nationwide Children's Hospital in Columbus, Ohio sent “friendly, supportive” messages to a small group of teenaged patients and saw a three-fold decrease in missed doses. Non-adherence among adolescents is a big problem, running four times higher than for adults. The endocrinologist behind the study, Jennifer Dyer, MD, has developed an iPhone app to allow docs to send reminder texts to multiple patients at a time.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Headliner: Ipsen head leads continental charge

Headliner: Ipsen head leads continental charge

"When I look at the business, I actually see patients in my mind. I don't see numbers."

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets