Digital Media briefsMerck launched Vree for Diabetes 2.0, a mobile app for type 2 diabetes patients aimed at helping them track their blood sugar, medications, nutritional intake and activity level, with features including progress charts and live reminders. Unlike rival Sanofi's GoMeals, Merck said Vree for Diabetes lets patients store a wide variety of data in one place and allows them to create reports for discussion with healthcare providers.
Text4baby, J&J's mobile pregnancy education service, hit the 100,000 subscriber mark. PR shop Hill & Knowlton said the program has also seen 650-plus placements and 75 million impressions following a campaign targeting third-party supporters, a celebrity PSA and a media outreach campaign aimed at tackling the high infant mortality and premature birth rates in the US.
Physicians Interactive named Brett Miller president of its healthcare professional division and its mobile division, Skyscape. The shop, specializing in mobile clinical information for physicians, also named Sandeep Shah chief content officer.
Smartphone users now represent one in four subscribers, comScore reported—a sharp jump from one in 10 just two years ago.