Digital Media briefs

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Interactivation Health Networks, parent company of hospital and waiting room TV networks The Patient Channel and The Newborn Channel, rebranded as The Wellness Network. The company acquired The Patient Channel and The Newborn Channel from NBC last year.

Pri-Med Point of Care relaunched its website, pri-medpointofcare.com, adding a blog, regulatory news, company updates and an “Instant proposal tool” allowing clients to submit campaign requests online in minutes and receive back customized proposals.

The New York Times completed its sale of UCompareHealthCare.com to MDxMedical. UCompareHealthCare promises to help consumers measure the quality of and find healthcare services, healthcare providers and healthcare facilities. MDxMedical said its acquisition of the company, which the Times bought in 2007 to bolster its About.com health vertical, would boost annual visits to its sites to more than 100 million patients.

The Interactive Advertising Bureau announced plans to adopt a code of conduct building on its Self-Regulatory Principles for Online Behavioral Advertising that were adopted by the IAB and other trade groups in 2009.
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