Digital Media briefs

Share this article:
Interactivation Health Networks, parent company of hospital and waiting room TV networks The Patient Channel and The Newborn Channel, rebranded as The Wellness Network. The company acquired The Patient Channel and The Newborn Channel from NBC last year.

Pri-Med Point of Care relaunched its website, pri-medpointofcare.com, adding a blog, regulatory news, company updates and an “Instant proposal tool” allowing clients to submit campaign requests online in minutes and receive back customized proposals.

The New York Times completed its sale of UCompareHealthCare.com to MDxMedical. UCompareHealthCare promises to help consumers measure the quality of and find healthcare services, healthcare providers and healthcare facilities. MDxMedical said its acquisition of the company, which the Times bought in 2007 to bolster its About.com health vertical, would boost annual visits to its sites to more than 100 million patients.

The Interactive Advertising Bureau announced plans to adopt a code of conduct building on its Self-Regulatory Principles for Online Behavioral Advertising that were adopted by the IAB and other trade groups in 2009.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.