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Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting. Dubbed VAXTEXT, the program is debuting in Las Vegas, Phoenix and Miami, where immunization rates are below the national average. Parents can opt in to get texts with information about vaccines and the diseases they help prevent, along with tips and reminders about recommended vaccines and when they're needed.

J&J is partnering with the US Agency for International Development on an effort to develop new ways to deliver health information to new and expecting mothers in Bangladesh, India and South Africa. The $10 million pilot program, with the White House and the State Department, ultimately aims to reach millions of women worldwide.

MedHelp and GE launched Pic Healthy, an app that promotes healthier eating by letting users snap a picture of their food and share it with friends, who can rate their food on how healthy it is.

Good Health Media launched an online health video network called BeWell TV, which it says aggregates 162 sites with 41 million unique visitors and 350 million monthly impressions.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.