Digital Media briefs

Share this article:
Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting. Dubbed VAXTEXT, the program is debuting in Las Vegas, Phoenix and Miami, where immunization rates are below the national average. Parents can opt in to get texts with information about vaccines and the diseases they help prevent, along with tips and reminders about recommended vaccines and when they're needed.

J&J is partnering with the US Agency for International Development on an effort to develop new ways to deliver health information to new and expecting mothers in Bangladesh, India and South Africa. The $10 million pilot program, with the White House and the State Department, ultimately aims to reach millions of women worldwide.

MedHelp and GE launched Pic Healthy, an app that promotes healthier eating by letting users snap a picture of their food and share it with friends, who can rate their food on how healthy it is.

Good Health Media launched an online health video network called BeWell TV, which it says aggregates 162 sites with 41 million unique visitors and 350 million monthly impressions.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters

MM&M Future Leaders

Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.