Digital Media briefs

Share this article:
Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting. Dubbed VAXTEXT, the program is debuting in Las Vegas, Phoenix and Miami, where immunization rates are below the national average. Parents can opt in to get texts with information about vaccines and the diseases they help prevent, along with tips and reminders about recommended vaccines and when they're needed.

J&J is partnering with the US Agency for International Development on an effort to develop new ways to deliver health information to new and expecting mothers in Bangladesh, India and South Africa. The $10 million pilot program, with the White House and the State Department, ultimately aims to reach millions of women worldwide.

MedHelp and GE launched Pic Healthy, an app that promotes healthier eating by letting users snap a picture of their food and share it with friends, who can rate their food on how healthy it is.

Good Health Media launched an online health video network called BeWell TV, which it says aggregates 162 sites with 41 million unique visitors and 350 million monthly impressions.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.