Digital Media briefs

Share this article:
Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting. Dubbed VAXTEXT, the program is debuting in Las Vegas, Phoenix and Miami, where immunization rates are below the national average. Parents can opt in to get texts with information about vaccines and the diseases they help prevent, along with tips and reminders about recommended vaccines and when they're needed.

J&J is partnering with the US Agency for International Development on an effort to develop new ways to deliver health information to new and expecting mothers in Bangladesh, India and South Africa. The $10 million pilot program, with the White House and the State Department, ultimately aims to reach millions of women worldwide.

MedHelp and GE launched Pic Healthy, an app that promotes healthier eating by letting users snap a picture of their food and share it with friends, who can rate their food on how healthy it is.

Good Health Media launched an online health video network called BeWell TV, which it says aggregates 162 sites with 41 million unique visitors and 350 million monthly impressions.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters

More in Features

Journal Ad Review: Reality Bites

Journal Ad Review: Reality Bites

Print's numbers may be taking some small steps in the right direction, but data is what the industry really wants to sink its teeth into. Larry Dobrow reports on what ...

Headliner: Proteus CEO takes an original path

Headliner: Proteus CEO takes an original path

Andrew Thompson, CEO, Proteus Digital Health

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...