Digital Media briefs

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Sermo launched Sermo Mobile, an app allowing docs to access medical information in real-time. Sermo Mobile's iConsult feature lets physicians take a photograph of a physical ailment, x-ray or lab result, choose a question from the set list of applicable health queries, and send the message to relevant specialists in the Sermo network of physicians instantaneously. Other highlights include easy access to the Sermo community's discussions about healthcare reform and clinical trials, the ability to author and track posts, and notifications that keep members flagged for new developments in medicine.

DDMAC issued an untitled letter to Cephalon for an HCP website for Trisenox, indicated for the treatment of acute promyelocytic leukemia. The letter said the website “broadens the indication for Trisenox, minimizes and omits risks associated with the use of Trisenox, presents misleading and unsubstantiated claims, and overstates the efficacy of the drug.”

The Alzheimer's Association partnered with AOL's MapQuest for a “site takeover” plugging the Alzheimer's Association's Walk to End Alzheimer's, including a Map Toolbar icon allowing users to search for walks near them.
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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.