Digital Media briefs

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Novo Nordisk is getting in on the boom in electronic publishing with  e-books available through its Cornerstones4Care patient support program. The free five-volume series, compatible with all major e-readers and downloadable at Cornerstones4Care.com, covers topics like carb counting and maintaining a blood-sugar diary. 

More than 65% of physicians have used a social media site to support their professional practice, according to a Quantia MD/Care Continuum Alliance study. The study also found an emerging group of “connected clinicians”—north of 20% of survey respondents—that use multiple sites for personal and professional purposes. Almost 90% of physicians use at least one social media site for personal use, the survey found, though only 11% are familiar with online patient communities. 

The Parkinson's Disease Foundation refreshed its ExpertBriefing series of six interactive educational seminars, available by phone or online, for people living with Parkinson's, their families and professionals. Last year, the series was seen or heard by 7,000 people who voted on the topics most important to their quality of life, listing anxiety and depression, medication management and driving difficulties.

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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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