Digital Media briefs

Share this article:

Quintiles formed a Digital Patient unit, aimed at combining its online communities and digital expertise for clinical trial recruitment, among other things. Digital Patient will let firms recruit patients “by combing the digital universe” for patients seeking health information. That universe includes its patient communities MediGuard.org (with 2.5 million registered users) and ClinicalResearch.com (165,000 registered users).

Pfizer tops pharma companies in social media spending and presence, said Cegedim Strategic Data in a study comparing spend in traditional media to that on Facebook and Twitter. The pharma giant was first in Twitter followers and third for Facebook Likes. Second-biggest spender Novartis ranks seventeenth in Facebook Likes and fifth in Twitter followers. Merck, the industry's third-largest promotional spender has the most Facebook pages, but is just fifteenth in Twitter followers.

Elsevier's The Lancet launched its first app for iPad, as did Wolters Kluwer's Oncology Times.

Doctors.net.uk named Dr. Tim Ringrose CEO. The physician social network, acquired by MDLinx owner M3 USA in August, named Ringrose to replace Richard ­Adams in that role.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Headliner: HealthSpot's teleconnected CEO

Headliner: HealthSpot's teleconnected CEO

Steve Cashman, Founder and CEO, HealthSpot

Recruitment: The New Breed

Recruitment: The New Breed

What do healthcare agencies really want when it comes to potential employees? The answer to that question is in a constant state of flux, as technologies, clients' changing demands and ...

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the September 2014 issue of MM&M, with all text, charts and pictures.