Digital Media Briefs
Answers Media, an internet and mobile video content provider, announced a partnership with eCare solutions, a health management technology firm. Under the partnership, Answers Media will be the exclusive provider of health video content for eCareConnect, a health management software package for predictive modeling of health rise exposure and health risk cost avoidance.HealthiNation and US News Media Group will launch a web video series in July featuring the top hospitals in the US. The series will coincide with a multi-platform release of America's Best Hospital rankings in US News & World Report, as well as on USNews.com. Holly Atkinson, chief medical editor at HealthiNation, will interview US News's health editors Bernadine Healy and Avery Comarow to provide insight for the ranking process.
UnitedHealth Group (UHG) hired Olson, a Minneapolis-based ad agency, to provide digital services for Ovations, a senior health unit. Olson is tasked with helping to extend Ovations' online presence, through the creation of web-based creative, tools and project management for consumer engagements. UHG entered the online consumer health space with myoptumhealth.com.