Digital Media briefs
Everyday Health added WebVet.com to its portfolio of sites via strategic partnership. The move reflects a greater focus on animal health brands at pharmaceutical companies, as well as the recent launch of WebMD Healthy Pets. WebVet.com launched in 2008, and was deemed the “WebMD for Pets” by a syndicated TechCrunch reporter.
Diabetes Mine, an online patient community, partnered with Keas.com to launch DiabetesMine Health Plans. The health plans provide consumers with individually-customized suggestions on how to manage diabetes. Keas.com, a personalized health management site, was founded by Adam Bosworth, formerly the head of Google Health.