Digital Media briefs
ABC News Digital announced a partnership with Healthline Networks where ABCNews.com will offer interactive medical and health tools at ABCNews.com/Health. The revamped site will mix reporting from ABC News properties such as Good Morning America and World News With Diane Sawyer with Healthline's interactive clinical apps, along with content through Healthline partners A.D.A.M. and Gold Standard.
iVillage launched a health portal aimed at women and sponsored by General Electric through its Healthymagination initiative. NBC Universal-owned iVillage said the site will be one of the largest online health communities, with hundreds of health-themed community message boards and medical experts that women can appeal to for tips. The site will also feature “community health challenges” aimed at engaging 100,000 women around a common goal.
The Internet Advertising Bureau logged a slight downturn in adspend for 2009, though pharma and healthcare spend remained more or less steady, accounting for around 4% of the $22.7 billion total. That makes the industry one of the lowest spending sectors online, along with the media and entertainment industries, both of which spent similar amounts.