Digital Media briefs
iVillage launched a health portal aimed at women and sponsored by General Electric through its Healthymagination initiative. NBC Universal-owned iVillage said the site will be one of the largest online health communities, with hundreds of health-themed community message boards and medical experts that women can appeal to for tips. The site will also feature “community health challenges” aimed at engaging 100,000 women around a common goal.
The Internet Advertising Bureau logged a slight downturn in adspend for 2009, though pharma and healthcare spend remained more or less steady, accounting for around 4% of the $22.7 billion total. That makes the industry one of the lowest spending sectors online, along with the media and entertainment industries, both of which spent similar amounts.