Digital Media briefs
Bayer HealthCare has launched a customizable mobile app for patients with hemophilia A. The app, available for iPhone, iPod Touch and iPad as a free download at LivingWithHemophilia.com/FactorTrack, aims to make tracking and recording hemophilia factor VIII infusions easier and to capture dosing history, frequency and location of bleeds, displaying an alert when it's time for another infusion.
Women outnumber men two to one in using the internet for initial research on aches and pains, according to a 500-person survey by Flexcin International. The survey found that nearly three-quarters of women use the internet for initial research compared to just 44% of men—in part because women grow tired of the frustrations of trying to see their doc, while men have trouble describing their pain.
Display ads online are on the rebound, with impressions up 15% year-on-year, according to comScore, and flash and rich media ads account for 40% of US impressions. “One of the several drivers of strength in this market has been the innovation occurring with respect to ad units, as larger and more engaging creative ad formats are employed,” said comScore SVP Jeff Hackett.