Digital Media briefsHigher ad revenues and traffic to WebMD's physician and consumer web portals boosted second-quarter earnings, as ad revenue jumped 32% during the April-June period over the same period last year, to $100.6 million from $76 million. Traffic reached an average of 80.7 million unique users per month and total traffic of 1.8 billion page views during the quarter, increases of 35% and 22%, respectively, from a year ago. On the WebMD Professional Network, 1.5 million CME programs were completed. Contributions from consumer and professional ad revenue are roughly equal, the firm told MM&M.
An iPhone app aimed at helping prevent Spina Bifida was launched by VitaPath Genetics, the Spina Bifida Association and the National Council on Folic Acid. The VitaTrack Folate Tracker allows women to track their daily intake of folate and folic acid, and maintenance of adequate folic acid levels can reduce the risk of birth defects like Spina Bifida by 70%, the triumvirate said.
Elsevier's Skin & Allergy News Digital Network launched Product Zone, a targeted product and digital resource center for dermatologists, physicians and other healthcare professionals on its website (www.skinandallergynews.com).