Digital Media briefs
Novartis announced plans to roll out an iPhone app for MS patients that will allow them mobile access to its patient support programs. In January, the company released VaxTrak, which allows patients and caregivers to track vaccinations on their iPhones.
The Interactive Advertising Bureau found a broad online advertising recovery under way, with first-half revenues up nearly 12% over the same period in 2009, Advertising Age reported. Companies spent $12.13 billion on online advertising in the first half, making it the biggest six-month total of online ad spending ever, said the title.
Boehringer Ingelheim and the Latino Commission on AIDS launched MenteCuerpoHAART.com, a Spanish-language online resource for Latinos living with HIV, as well as the healthcare providers and health educators that tend to them. The site, said BI, aims to enhance HIV/AIDS care and treatment by fostering open dialogue about the disease.