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Digital Media Articles

YouTube updates spur pharma fears

May 01, 2013

Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to keep their old page designs, the new format is inspiring anxiety.
 

WebMD expands its scope with Qualcomm partnership

May 01, 2013

WebMD is getting personal. That's the upshot of the portal's latest venture, an alliance with QualcommLife.
 

Digital Media briefs: May 2013

May 01, 2013

News on Sanofi, the MediSafe Project and Vital Art and Science
 

Consumers drive Pfizer mobile push

April 01, 2013

Consumer demand was a key drive of Pfizer's push into mobile
 

Havas Life NY finds a new leader in WebMD's Gemmell

April 01, 2013

Havas has hired a longtime WebMD exec to lead Havas Life New York.
 

Digital Media briefs: April 2013

April 01, 2013

News on Healthline, MarketsandMarkets, Merck Serono, GSW and Trinity Pharma
 

Remedy, UC Berkeley partner on site

March 01, 2013

Remedy Health Media is partnering with the University of California-Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers
 

AccentHealth boosts digital reach with Everwell buy

March 01, 2013

AccentHealth is beefing up the digital side of its business with its acquisition of MediVista Media's Everwell TV network.
 

Digital Media briefs: March 2013

March 01, 2013

News on Everyday Health, Google, WebMD and HHS
 

Shire launches ADHD Transitions Challenge

February 01, 2013

The Shire ADHD Transitions Challenge will shower $150,000 in awards on eight teams of developers.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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