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Digital Media Articles

Davenport is named new Sermo CEO

Matthew Arnold May 01, 2012

Sermo has named former Revolution Health president Tim Davenport CEO.

GSK puts increased effort behind its social-media profile

Deborah Weinstein May 01, 2012

GlaxoSmithKline is souping up its social-media monitoring with a strategy it says will create processes standard enough to streamline communications, but flexible enough to meet local requirements.

Digital Media briefs: May 2012

Matthew Arnold May 01, 2012

News on HealthiNation, thebump.com, Medscape Mobile, Ignite Health

Sharecare bulking up with RealAge buy

Matthew Arnold April 01, 2012

Healthcare Q&A site Sharecare is buying RealAge from Hearst for an undisclosed sum, the companies said.

Sanofi contest gooses diabetes technological innovation

Matthew Arnold April 01, 2012

Sanofi has kicked off its second annual, social-media-driven Data Design Diabetes Innovation Challenge contest.

Digital Media briefs: April 2012

Matthew Arnold April 01, 2012

News on Pew Internet, WebMD and Projects in Knowledge

Coalition's gameplan for digital regs

Matthew Arnold March 01, 2012

Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of industry digerati put together guidelines of their own.

P&G plans to cut its ad costs by shifting to digital media

Matthew Arnold March 01, 2012

P&G has historically spent 9%-11% on advertising, but the company is looking for corners to cut and finding them in social media.

Digital media briefs—March 2012

Matthew Arnold March 01, 2012

News about AstraZeneca, Everyday Health and the AMA

WebMD not for sale, CEO steps down

Matthew Arnold February 01, 2012

WebMD scrapped plans for a possible sale and announced that president and CEO Wayne Gattinella is stepping down after 11 years in that role.

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.