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Digital Media Articles

Healthline lands Drugs.com ad deal

Matthew Arnold February 01, 2012

Healthline Networks has secured a deal with Drugs.com giving it exclusive rights to sell consumer ads on the site

Merck adds to its digital portfolio

Matthew Arnold February 01, 2012

Merck's Global Health Innovation Fund (GHIF) is investing up to $17 million in Physicians Interactive

Digital Media briefs

Matthew Arnold February 01, 2012

News on Quintiles, Pfizer, Elsevier, Wolters Kluwer and Doctors.net.uk

Remedy Health buys HealthCentral

Marc Iskowitz January 01, 2012

Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms announced.

It's Merck vs. Merck in Facebook "vanity URL" fracas

Matthew Arnold January 01, 2012

Facebook shut down Facebook.com/Merck after Merck KGaA announced plans to take legal action "based on the apparent takeover of its Facebook page" by its US cousin, Merck & Co.

Digital Media briefs

Matthew Arnold January 01, 2012

News on the American Academy of Family Physicians, the AMA, HealthiNation and Siemens Healthcare

Kramer to leave Digitas, Razorfish

Marc Iskowitz December 01, 2011

David Kramer, who co-founded the agency now known as Digitas Health in 1988, announced that he will leave the company at year's end.

Marketers not a focus of consumer online-privacy fears

Matthew Arnold December 01, 2011

Consumers are concerned about online privacy, but marketers tracking their surfing habits or mining their emails is the least of their worries

Digital Media briefs: Everyday Health, HealthPrize Technologies, Boston Scientific, BBK Worldwide and PatientsLikeMe

Matthew Arnold December 01, 2011

News on Everyday Health, HealthPrize Technologies, Boston Scientific, BBK Worldwide and PatientsLikeMe

Merck adherence tool measures risk

Matthew Arnold November 01, 2011

Asking consumers to gauge their non-adherence risk, Merck has added a one-minute survey dubbed the Adherence Estimator to its education and awareness site, MerckEngage.com.

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Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.