News on Twitter, Olympus and Apple
Merck's lead digital health strategist and his business partner offer a glimpse of what's possible through pharma and EHR collaborations.
News on Tufts University Center for the Study of Drug Development, Mayo Clinic and Healthcare.gov
A recent study of physicians found no correlation between following EHR meaningful use requirements and providing consistently higher quality of care.
Praised for helping navigate the shift by advertisers into digital, media vet Kim Kadlec is leaving pharma for a new role at AOL.
News on the Journal of the American Medical Association, the National Multiple Sclerosis Society and FDA
A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.
A report of over 270,000 US medical sites signals that EHR adoption is no longer a luxury reserved for hospitals and health systems.
The FDA's bad-ad unit took a drugmaker to task for what it calls a misleading Facebook page. History shows the social media surveillance should take no one by surprise.
News on IBM, Google, Glooko and Welltok
A six-month pilot program at the University of Chicago improved glycemic control and engaged patients and HCPs through one key device: a mobile phone.
News on Merck, TGaS Advisors, Johnson & Johnson and AdhereTech
A young company is hoping its analytics platform can help doctors and pharma figure out who's going to stop taking their medication, and get them back on track.
CMS could provide more guidance for how to crack down on healthcare fraud, the OIG asserts in a report.
News on Nintendo, Pain.com, Leapfrog Group and Appthority
The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.
Chronic disease patients seek online support and information, and show little love for branded websites.
News from Pfizer, the National Institute on Drug Abuse, HealthTap and LEO Pharma
A study points out barriers to e-prescribing pharma products and shows how doctors rate various EHRs.
News from UCB, Haymarket Media Group, Medivo and Remedy Health
Researchers found that most healthcare apps have limited functionality, don't serve patients with multiple needs, and taper off when support is needed most. No wonder adoption is low.
Smartphone users, while in the exam room, are more apt to be in "switch mentality," a study finds.
Cigna is promoting the video game Re-Mission 2, the latest version of a simulation that puts young cancer patients at the center of their own treatment plans.
Remedy Health is hoping a new-look website can help it further turn the tide in the portal wars.
News on WebMD, Doximity, WellDoc and the COPD Foundation
The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they don't work correctly.
How potential alignment between drug companies and physicians, via the EHR, could extend brand reach.
Merck's Global Health Innovation Fund (GHIF) expanded its stake in digital physician marketing firm Physicians Interactive last month, buying a controlling interest from previous majority owner, Perseus Partners
Toronto-based Klick Health dismissed most of its North American sales staff earlier this year
News on Manhattan Research, WebMD, Proteus Digital Health and the Parkinson Foundation
The duo that convened a non-profit designed to get FDA and industry talking about digital-marketing guidance is starting a for-profit research and advisory firm
In addition to nudging patients to maintain adherence, the MediSafe app also notifies an assigned caregiver
News on DJM Digital Solutions, Digitas Health, Strategy Analytics and MSN
WedMD has revealed several changed that it has in the works following the departure of CEO Cavan Redmond
Reps remain the center of the universe when it comes to professional promotion, but new data show that non-personal promotion is gaining ground.
News on Pfizer, Google, Smart Patients and FDA
Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to keep their old page designs, the new format is inspiring anxiety.
WebMD is getting personal. That's the upshot of the portal's latest venture, an alliance with QualcommLife.
News on Sanofi, the MediSafe Project and Vital Art and Science
Consumer demand was a key drive of Pfizer's push into mobile
Havas has hired a longtime WebMD exec to lead Havas Life New York.
News on Healthline, MarketsandMarkets, Merck Serono, GSW and Trinity Pharma
Remedy Health Media is partnering with the University of California-Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers
AccentHealth is beefing up the digital side of its business with its acquisition of MediVista Media's Everwell TV network.
News on Everyday Health, Google, WebMD and HHS
The Shire ADHD Transitions Challenge will shower $150,000 in awards on eight teams of developers.
A recent survey of the licensing boards which cover the licensure of about 88% of US physicians indicates that what doctors do online after landing a job is as important as what they do while job searching
News on Psychiatric Times, Manhattan Research and Pew Research Center
WebMD is laying off 14% of its workforce in hopes of saving $45 million to offset revenue losses from an ad slump that plagued the portal throughout 2012.
Remedy Health is launching a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients.
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.