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Digital Media Articles

Digital Media briefs: November 2012

November 01, 2012

News on Everyday Health, EQAL, Healthrageous, Makovsky Health and Kelton
 

WedMD gets star-powered redesign

October 01, 2012

WebMD executed a cross-platform magazine redesign with a more visual and celeb-centric new look. It's the first refresh for WebMD the Magazine since its debut seven years ago.
 

For oncologists, just a few clicks to 'organized wisdom'

October 01, 2012

A new tool on MedPage­Today.com promises to streamline the research process for physicians. Called the Oncology Next Tool, it can deliver patient-focused information just by inputting information with a few clicks.
 

Digital Media briefs: October 2012

October 01, 2012

News on Doximity, Eli Lilly and InTouch Solutions
 

WebMD dips, Everyday Health grows

August 31, 2012

Softer revenues led to a double-digit revenue decline for WebMD in the first half, while Everyday Health grew 35% when compared to the first six months of 2011.
 

HealthiNation supplies video content to Remedy Health

August 31, 2012

Remedy Health Media agreed to integrate content from health video provider HealthiNation.
 

Digital Media briefs: September 2012

August 31, 2012

News on Withings, AstraZeneca, Janssen and Topin
 

'Edu-game' gauges diagnostic skills

August 01, 2012

A new online medical contest is progressing from the diagnosis of minor ailments to cancer screening.
 

Device maker tries its hand in the Facebook app arena

August 01, 2012

Diabetes tech firm Med­tronic rolled out a Facebook strategy to help diabetes patients share milestones.
 

Digital Media briefs: August 2012

August 01, 2012

News on iHealth, Deloitte, eMarketer and Sharecard
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner