Digital Media

Digital Media briefs: June 2014

Digital Media briefs: June 2014

By

News on Twitter, Olympus and Apple

EHR deal puts Merck in the exam room

EHR deal puts Merck in the exam room

By

Merck's lead digital health strategist and his business partner offer a glimpse of what's possible through pharma and EHR collaborations.

Digital Media briefs: May 2014

Digital Media briefs: May 2014

By

News on Tufts University Center for the Study of Drug Development, Mayo Clinic and Healthcare.gov

Meaningful use not linked to quality: study

Meaningful use not linked to quality: study

By

A recent study of physicians found no correlation between following EHR meaningful use requirements and providing consistently higher quality of care.

AOL lands J&J marketing vet

AOL lands J&J marketing vet

By

Praised for helping navigate the shift by advertisers into digital, media vet Kim Kadlec is leaving pharma for a new role at AOL.

Digital Media briefs: April 2014

Digital Media briefs: April 2014

By

News on the Journal of the American Medical Association, the National Multiple Sclerosis Society and FDA

Survey shows Pharma digitally failing patients

Survey shows Pharma digitally failing patients

By

A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.

EHR use up 10%, as small practices tame data crunch

EHR use up 10%, as small practices tame data crunch

By

A report of over 270,000 US medical sites signals that EHR adoption is no longer a luxury reserved for hospitals and health systems.

OPDP slams Facebook page

OPDP slams Facebook page

By

The FDA's bad-ad unit took a drugmaker to task for what it calls a misleading Facebook page. History shows the social media surveillance should take no one by surprise.

DIgital Media briefs: March 2014

DIgital Media briefs: March 2014

By

News on IBM, Google, Glooko and Welltok

Engaging mobile diabetes management

Engaging mobile diabetes management

By

A six-month pilot program at the University of Chicago improved glycemic control and engaged patients and HCPs through one key device: a mobile phone.

Digital Media briefs: February 2014

Digital Media briefs: February 2014

News on Merck, TGaS Advisors, Johnson & Johnson and AdhereTech

Pitting Big Data against nonadherence

Pitting Big Data against nonadherence

By

A young company is hoping its analytics platform can help doctors and pharma figure out who's going to stop taking their medication, and get them back on track.

CMS lax in EHR-enabled fraud, OIG says

CMS lax in EHR-enabled fraud, OIG says

By

CMS could provide more guidance for how to crack down on healthcare fraud, the OIG asserts in a report.

Digital Media briefs: January 2014

Digital Media briefs: January 2014

By

News on Nintendo, Pain.com, Leapfrog Group and Appthority

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

By

The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Polls highlight chronic disease information needs

Polls highlight chronic disease information needs

By

Chronic disease patients seek online support and information, and show little love for branded websites.

Digital Media briefs: December 2013

Digital Media briefs: December 2013

By

News from Pfizer, the National Institute on Drug Abuse, HealthTap and LEO Pharma

E-prescribing systems not so pharma friendly

E-prescribing systems not so pharma friendly

By

A study points out barriers to e-prescribing pharma products and shows how doctors rate various EHRs.

Digital Media briefs: November 2013

Digital Media briefs: November 2013

By

News from UCB, Haymarket Media Group, Medivo and Remedy Health

Health apps come up short in study

Health apps come up short in study

By

Researchers found that most healthcare apps have limited functionality, don't serve patients with multiple needs, and taper off when support is needed most. No wonder adoption is low.

Mobile makes users more likely to switch brands: survey

Mobile makes users more likely to switch brands: survey

By

Smartphone users, while in the exam room, are more apt to be in "switch mentality," a study finds.

Game for cancer patients goes mobile

Game for cancer patients goes mobile

By

Cigna is promoting the video game Re-Mission 2, the latest version of a simulation that puts young cancer patients at the center of their own treatment plans.

Remedy's HealthCentral.com is getting a makeover

Remedy's HealthCentral.com is getting a makeover

By

Remedy Health is hoping a new-look website can help it further turn the tide in the portal wars.

Digital Media briefs: October 2013

Digital Media briefs: October 2013

By

News on WebMD, Doximity, WellDoc and the COPD Foundation

FDA exempts most mobile apps from scrutiny

FDA exempts most mobile apps from scrutiny

By

The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they don't work correctly.

Could EHR incentives draw pharma into exam room?

Could EHR incentives draw pharma into exam room?

By

How potential alignment between drug companies and physicians, via the EHR, could extend brand reach.

Merck VC fund ups stake in e-detailer

Merck VC fund ups stake in e-detailer

By

Merck's Global Health Innovation Fund (GHIF) expanded its stake in digital physician marketing firm Physicians Interactive last month, buying a controlling interest from previous majority owner, Perseus Partners

Klick Health decides to do without dedicated sales staff

Klick Health decides to do without dedicated sales staff

By

Toronto-based Klick Health dismissed most of its North American sales staff earlier this year

Digital Media briefs: September 2013

Digital Media briefs: September 2013

By

News on Manhattan Research, WebMD, Proteus Digital Health and the Parkinson Foundation

Pharma digerati start advisory firm

Pharma digerati start advisory firm

By

The duo that convened a non-profit designed to get FDA and industry talking about digital-marketing guidance is starting a for-profit research and advisory firm

MediSafe app makes tracking adherence a social event

MediSafe app makes tracking adherence a social event

By

In addition to nudging patients to maintain adherence, the MediSafe app also notifies an assigned caregiver

Digital Media briefs: August 2013

Digital Media briefs: August 2013

By

News on DJM Digital Solutions, Digitas Health, Strategy Analytics and MSN

WebMD searching for new business

WebMD searching for new business

By

WedMD has revealed several changed that it has in the works following the departure of CEO Cavan Redmond

E-details soar as pharmas continue to slash sales forces

E-details soar as pharmas continue to slash sales forces

By

Reps remain the center of the universe when it comes to professional promotion, but new data show that non-personal promotion is gaining ground.

Digital Media briefs: June 2013

Digital Media briefs: June 2013

By

News on Pfizer, Google, Smart Patients and FDA

YouTube updates spur pharma fears

YouTube updates spur pharma fears

By

Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to keep their old page designs, the new format is inspiring anxiety.

WebMD expands its scope with Qualcomm partnership

WebMD expands its scope with Qualcomm partnership

By

WebMD is getting personal. That's the upshot of the portal's latest venture, an alliance with QualcommLife.

Digital Media briefs: May 2013

Digital Media briefs: May 2013

By

News on Sanofi, the MediSafe Project and Vital Art and Science

Consumers drive Pfizer mobile push

Consumers drive Pfizer mobile push

By

Consumer demand was a key drive of Pfizer's push into mobile

Havas Life NY finds a new leader in WebMD's Gemmell

Havas Life NY finds a new leader in WebMD's Gemmell

By

Havas has hired a longtime WebMD exec to lead Havas Life New York.

Digital Media briefs: April 2013

Digital Media briefs: April 2013

By

News on Healthline, MarketsandMarkets, Merck Serono, GSW and Trinity Pharma

Remedy, UC Berkeley partner on site

Remedy, UC Berkeley partner on site

By

Remedy Health Media is partnering with the University of California-Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers

AccentHealth boosts digital reach with Everwell buy

AccentHealth boosts digital reach with Everwell buy

By

AccentHealth is beefing up the digital side of its business with its acquisition of MediVista Media's Everwell TV network.

Digital Media briefs: March 2013

Digital Media briefs: March 2013

By

News on Everyday Health, Google, WebMD and HHS

Shire launches ADHD Transitions Challenge

Shire launches ADHD Transitions Challenge

By

The Shire ADHD Transitions Challenge will shower $150,000 in awards on eight teams of developers.

Licensors say docs should watch their step online

Licensors say docs should watch their step online

By

A recent survey of the licensing boards which cover the licensure of about 88% of US physicians indicates that what doctors do online after landing a job is as important as what they do while job searching

Digital Media briefs: February 2013

Digital Media briefs: February 2013

By

News on Psychiatric Times, Manhattan Research and Pew Research Center

WebMD cuts 250 jobs amid ad slump

WebMD cuts 250 jobs amid ad slump

By

WebMD is laying off 14% of its workforce in hopes of saving $45 million to offset revenue losses from an ad slump that plagued the portal throughout 2012.

Remedy gets docs, patients and advertisers talking

Remedy gets docs, patients and advertisers talking

By

Remedy Health is launching a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients.

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.