Digital Pharma Trends

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

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Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

"Sensor you swallow" passes psych test

"Sensor you swallow" passes psych test

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Proteus Digital Health's ingestible sensor shows utility as an adherence tool for those on psych meds, a study suggests.

Merck buys controlling stake in Physicians Interactive

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The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

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The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

eHealthcare Solutions (Digital Pharma East 2012)

eHealthcare Solutions (Digital Pharma East 2012)

R.J. Lewis, President and CEO of e-Healthcare Solutions, offers his unique take on digital pharma trends in a conversation with MM&M Editor in Chief, James Chase. [SPONSORED CONTENT]

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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