Digital Media briefs
Levitra.com led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey. After Levitra, the brand.com sites for Chantix, Cialis, Nexium (purplepill.com), Yaz, Lyrica, NuvaRing, Symbicort, Viagra and Lunesta were the most likely to drive visitors to request a prescription from their doctor. Many of the top sites, such as those for sleep aid Lunesta and PPI Nexium, feature doctor discussion guides or worksheets on their websites, noted Manhattan Research.
Everyday Health inked a deal with AOL making Everyday Health the “health destination” for AOL network, replacing AOL Health.