Merck adds to its digital portfolio

Merck's Global Health Innovation Fund (GHIF) is investing up to $17 million in Physicians Interactive, a company that develops such digital products for doctors as e-sampling and interactive education programs.

The deal includes an initial investment of $8.5 million. with more investments of up to $8.5 million contingent upon pre-specified benchmarks, It gives Merck's GHIF a substantial minority stake in Physicians Interactive Holdings and a seat on the firm's board of directors.

Physicians Interactive CEO Donato Tramuto said the investment “will allow us to further expand our internal product development and customer solutions.”
You must be a registered member of MMM to post a comment.