P&G's Zzzquil accused of sexist tweet

 

ZzzQuil's Twitter feed came under fire last Friday when followers expressed their discomfort with the sleep aid's tweet: “Sleep LIKE he finally proposed. And you have been dating for a decade. #SleepLIKE #engaged #shesaidyes”


AdWeek writes that the tweet felt like a throwback to 1950s advertising notions, with followers accusing the handle of sexism: “@ZzzQuil Sleep like the only thing that'll make you happy is a man! What is this, the 50s? #sexist.” Another tweeted, “I'll rest easier when sexism ends. ‘@ZzzQuil: SLEEP LIKE he finally proposed. And you have been dating for a decade.'”


The tweet has since been deleted.