Revolution Health Group cuts staff to 'consolidate'
“We had some natural synergies that made sense to consolidate,” spokesman Brad Burns told MM&M. “Last October we had about 180 employees and today we're at about 200.”
Burns noted that the latest staff cuts were “primarily due to a reorganization,” following Revolution Health's HealthTalk acquisition last December. Last October, Revolution Health laid off 60 employees at its Revolution Health Network division.
Revolution Health's CEO is entrepreneur and AOL founder Steve Case, who has been banking on pharma marketers to help him build an online healthcare empire with his web platform.
But Case has publicly lamented the pharmaceutical industry's hesitation to embrace interactive marketing and inject a greater share of promotional budget into online initiatives.
“It is astonishing to me how under-invested this industry is in digital media,” Case told delegates at the seventh annual ePharma Summit in Philadelphia in January. “This is crazy.”