Digital

Key to successful digital outreach: think small

Key to successful digital outreach: think small

Patients want to do more with mobile and see doctors less. Two studies outline the types of digital interventions patients are interested in.

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

Remedy's HealthCentral.com is slated for a makeover

Remedy's HealthCentral.com is slated for a makeover

Remedy Health is hoping a new design for its flagship portal can give it an edge over rivals WebMD and Everyday Health.

"Sensor you swallow" passes psych test

"Sensor you swallow" passes psych test

Proteus Digital Health's ingestible sensor shows utility as an adherence tool for those on psych meds, a study suggests.

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Genetic testing firm airs TV spot as part of $5M ad buy

Genetic testing firm airs TV spot as part of $5M ad buy

23andMe aired its first TV ad Monday, in a bid to build the audience for DNA sequencing.

Business briefs: Sanofi; Doximity; NYBA

Sanofi named Connect & Coach as the winner of its 2013 Data Design Diabetes contest

Google revamps scramble the SEO playbook

Google revamps scramble the SEO playbook

Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session

Docs haven't mellowed on DTC, snap poll suggests

Docs haven't mellowed on DTC, snap poll suggests

The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.