April 15, 2009
Sensei launches diabetes app
Sensei, a mobile technology developer and subsidiary of Humana, has launched an iPhone app for diabetics.
The diabetes “app” is called My Diabetes Guide, and helps diabetics manage their condition by offering instructions on “what to do, what to know, what to eat and what to ask their doctors,” according to a statement.
To help facilitate the patient/physician relationship, the app offers checklists of items to bring and questions to ask. According to the company's website, “custom programs [for pharma] can be targeted to improve compliance as well as further engage consumers to create a more holistic treatment and promote brand loyalty.”