Digital

Sridhar Iyengar to be keynote speaker at the MM&M Transforming Healthcare Conference

Sridhar Iyengar to be keynote speaker at the MM&M Transforming Healthcare Conference

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The Silicon Valley gadget guru who helped define the beyond-the-pill era will talk about embedding nontraditional capabilities into biopharma business models.

Medical publishers eye new ad viewability rules

Medical publishers eye new ad viewability rules

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They will attempt to develop a new industry standard for digital advertising viewability, a much debated topic that has vexed the broader advertising industry.

Pharma companies turn to LinkedIn to engage

Pharma companies turn to LinkedIn to engage

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Part of LinkedIn's appeal lies in the high level of engagement of its members and the potential for precise targeting of content and talent searches.

Five things for pharma marketers to know: Thursday, January 7, 2016

Five things for pharma marketers to know: Thursday, January 7, 2016

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Fitbit faces allegations of inaccurate heart monitoring; Viiv Healthcare to collaborate with Janssen; Guardant Health raises funding for its cancer blood tests

 MM&M's Top 40 Healthcare Transformers of 2016

MM&M's Top 40 Healthcare Transformers of 2016

Here are the 40 executives, investors, entrepreneurs, designers and thinkers who are ushering the industry into its new technological golden era.

Pharma largely absent from MIT spin-off's list of best health tools

Pharma largely absent from MIT spin-off's list of best health tools

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An initial list of consumer health tech deemed essential by MIT and Harvard doctors is short on pharma-backed apps or services.

Edelman signs China health comms partnership

Edelman signs China health comms partnership

The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.

MIT offshoot set to launch health app reviews

MIT offshoot set to launch health app reviews

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A nonprofit institute will soon start producing consumer reviews of digital health tools that have been vetted by Harvard clinicians.

Why UCB isn't afraid of social media

Why UCB isn't afraid of social media

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The company "embraces" adverse-event reporting and knows not to expect monetary ROI from unbranded initiatives, says its US-based social media lead.

Physicians Interactive buys medical information portal

Physicians Interactive buys medical information portal

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The deal combines two of Merck's wholly owned subsidiaries.

Digital still not top priority in healthcare: survey

Digital still not top priority in healthcare: survey

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Part of the challenge for drugmakers, medical-device makers and healthcare providers is finding the right digital talent and advocating for cultural changes within their organizations.

Microsoft debuts new fitness tracker

Microsoft debuts new fitness tracker

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Microsoft's second-generation fitness tracker comes outfitted with new sensors aimed at better capturing user activity.

Bristol-Myers Squibb promotes employees

Bristol-Myers Squibb promotes employees

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The drugmaker launched its first YouTube channel as it kicked off the campaign.

Five things for pharma marketers to know: Friday, September 25, 2015

Five things for pharma marketers to know: Friday, September 25, 2015

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Teva acquires sensor-based inhaler; EU conditionally approves Amgen's cancer drug, Blincyto; Novartis CEO says targeted therapies may reduce unnecessary US healthcare spending

Tech-Savvy Consumers Push Hospitals to Launch Digital Marketing Campaigns

Tech-Savvy Consumers Push Hospitals to Launch Digital Marketing Campaigns

In order to reach consumers, hospitals must rethink their old ways of marketing outreach.

Five things for pharma marketers to know: Friday, September 11, 2015

Five things for pharma marketers to know: Friday, September 11, 2015

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Proteus and Otsuka seek approval of "digital" drug; J&J moves its US media-buying business back to UM; FDA committee votes no on Purdue's new opioid

What Wearables Can Deliver for Marketers

What Wearables Can Deliver for Marketers

Excitement about wearables like the Apple Watch or Fitbit sometimes fuels unrealistic hype about healthcare marketing opportunities.

Five things for pharma marketers to know: Friday, July 10

Five things for pharma marketers to know: Friday, July 10

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21st Century Cures legislation passes the House; Novartis's heart-failure drug may launch with "beyond the pill" services; Purdue and GSK are working on using Apple's ResearchKit; the FDA issues warning letter on co-pay card

Mobile's role in healthcare is still experimental

Mobile's role in healthcare is still experimental

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Mobile app makers shared insights about how to improve people's health and change behavior at the Lions Health festival.

Novartis exec: Pharma culture can be stumbling block to creativity

Novartis exec: Pharma culture can be stumbling block to creativity

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It's not always regulation or concerns about legal risks. Sometimes, a drugmaker's internal conservative culture is the biggest hurdle to overcome.

EY launches health innovation incubator

The effort is part of the consultancy's Startup Challenge that pairs health neophytes with mentors.

Pioneering info portal for doctors turns 20

Pioneering info portal for doctors turns 20

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Medscape marked its 20th anniversary with a reunion this week that attracted staffers from the portal's earliest days.

A Q&A with Sir Roger Moore, 2015 Young Lions Health Award judge

A Q&A with Sir Roger Moore, 2015 Young Lions Health Award judge

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Moore, a longtime Goodwill Ambassador for Unicef, talked with MM&M about how creativity can be used to improve public health.

MC10 partners with Univ. of Rochester on wearable sensor research

MC10 partners with Univ. of Rochester on wearable sensor research

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The academic partnership builds on the company's 2014 collaboration with UCB on using sensors to gather biometric data about people with neurological disorders.

Key Moments

Key Moments

A timeline of important milestones in the era of patient engagement

UCLA looks to Twitter for health trends

UCLA looks to Twitter for health trends

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Researchers say Twitter could provide critical insight into health needs for hard-to-reach groups.

Cancer center and tech co. test Apple Watch in breast-cancer patients

Cancer center and tech co. test Apple Watch in breast-cancer patients

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Parties in the effort say the novelty of wearing an Apple Watch, along with a newly developed app, may help clinicians refine treatment plans and patient support.

Hints from the pros: Social media done well requires risk

Hints from the pros: Social media done well requires risk

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Successful social-media engagement is not about the perfect picture or a tightly controlled brand. Instead, panelists at the Hub Convene conference indicated it's a matter of letting the audience take hold

Five things for pharma marketers to know: Tuesday, May 12

Five things for pharma marketers to know: Tuesday, May 12

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Mylan considers higher bid for Perrigo; Boehringer Ingelheim partners with health system on COPD; EMD Serono's experimental cancer drug gets Fast Track status

Is Digital Marketing a Dead-End Job?

Is Digital Marketing a Dead-End Job?

Either we need to stop calling it digital marketing (because digital is baked into business) and just consider it marketing. If we feel like we can't, then digital might very well be a dead-end job.

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