Digital

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

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The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

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Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

Remedy's HealthCentral.com is slated for a makeover

Remedy's HealthCentral.com is slated for a makeover

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Remedy Health is hoping a new design for its flagship portal can give it an edge over rivals WebMD and Everyday Health.

"Sensor you swallow" passes psych test

"Sensor you swallow" passes psych test

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Proteus Digital Health's ingestible sensor shows utility as an adherence tool for those on psych meds, a study suggests.

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

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The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Genetic testing firm airs TV spot as part of $5M ad buy

Genetic testing firm airs TV spot as part of $5M ad buy

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23andMe aired its first TV ad Monday, in a bid to build the audience for DNA sequencing.

Business briefs: Sanofi; Doximity; NYBA

Sanofi named Connect & Coach as the winner of its 2013 Data Design Diabetes contest

Google revamps scramble the SEO playbook

Google revamps scramble the SEO playbook

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Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session

Docs haven't mellowed on DTC, snap poll suggests

Docs haven't mellowed on DTC, snap poll suggests

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The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers.

Business Briefs: Docs question Gleevec price, Sanofi pill may delay MS onset

Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital.

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

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Sanofi Pasteur scored a pharma first this past winter by offering "Shazam" technology as a way for viewers to interact with TV commercials for its Fluzone Intradermal influenza vaccine—and to find out where they could get the new shot.

Sermo secures funding in global push

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WorldOne will use a $35 million financing windfall for a global build-out of the physician social network it acquired in July.

Social media guru Gwee joins Chandler Chicco

Social media guru Gwee joins Chandler Chicco

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Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies.

YouTube's Channels reboot gives pharmas pause

YouTube's Channels reboot gives pharmas pause

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Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies.

Remedy and UC Berkeley launch wellness platform

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Remedy Health Media is partnering with the University of California-Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers with the customary interactive spoonfuls of sugar—quizzes, slideshows, email alerts and social media feeds, along with roundtables and video chats featuring Berkeley experts.

Shire launches ADHD tech challenge

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Taking a page from Sanofi, Shire is preparing to launch a developer challenge "to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood."

Growth in devices, online video to drive media this year, buyers say

What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends.

The year ahead: A Capitol bit of crystal ball-gazing

From FDA and pharma, to Caronia and off-label communication, three healthcare policy experts offer their take on what 2013 holds in store.

M3 Group extends reach in Iberian and Latin American markets with partnership

M3 Group extends reach in Iberian and Latin American markets with partnership

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MDLinx owner M3 Group is partnering with Argentine online CME firm Medcenter on a content-sharing deal that will expand its in-language reach to Spain, Portugal and Latin America.

Company news: Biogen Idec, HHS, Televox

Biogen Idec sets aside $10M for ALS research, HHS clears eight exchanges.

DePuy coaches joint pain sufferers not to delay surgery

DePuy coaches joint pain sufferers not to delay surgery

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A new campaign from J&J's DePuy Orthopedics, aimed at raising awareness of joint replacement, features Baby Boomers' letters to their younger selves.

Pfizer, J&J, Novartis and Sanofi tops in social media, say patients

Pfizer, J&J, Novartis and Sanofi tops in social media, say patients

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Pfizer has the strongest social media presence of any pharma, a WEGO Health/Digital Health Coalition poll suggests.

Sansone takes director's chair at Medicus

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Adrian Sansone is taking over the managing director's seat at Publicis Lifebrands Medicus, and is tasked with changing the way the HCP agency operates.

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

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Privately owned Quadrant HealthCom acquired International Medical News Group (IMNG) from Elsevier, creating a new medical-publishing juggernaut.

Razorfish Health, Publicis Healthware in merger

Razorfish Health, Publicis Healthware in merger

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Publicis is uniting two of its digital agencies as it seeks to keep the pure-play "e" units competitive.

Video education effort aims at patients, doctors

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A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say.

Pfizer's Redmond to head WebMD

Pfizer's Redmond to head WebMD

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WebMD had to go all the way up to 42nd Street to find its new CEO, Pfizer honcho Cavan Redmond. He brings a keen understanding of the site's biopharma industry advertisers, and he'll need it as the portal looks to shore up flagging ad sales on the consumer side of its business

Company news: Digital health edition

Physician social network adoption was flat from 2011-2012, a survey says, and Everyday Health gets a nom for a daytime Emmy

Consumers getting comfortable with social media as a health resource

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Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.

With online doctor quiz, edugaming dons lab coat

With online doctor quiz, edugaming dons lab coat

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Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.

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