'Long way to go' before top pharma companies' digital presence measures up to current tech standards: studyAugust 01, 2018
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
If you were unfamiliar with MediaMonks and want to know more about the company that Martin Sorrell has made his first capture, read on.
New advertising will account for a $24 billion investment this year.
Neera Chaudhary is global president of healthcare of Golin.
Becky Chidester is CEO of Wunderman Health.
Kathy Delaney is chief creative officer of Publicis Health.
Remedy Health Media's Mike Collins discusses ways pharma and healthcare companies have shifted their strategies in the years after the success of blockbuster drugs.
Heather Bell is SVP, global head of digital and analytics of Sanofi.
Eddie Martucci is CEO of Akili Interactive Labs.
Anne Weiler is CEO and cofounder of Wellpepper.
Justin Chase is EVP and head, innovation and media at Intouch Solutions.
Edie DeVine is SVP, U.S. director of medical and health technology at GCI Health.
Kevin Johnson is president of Marketeching.
But threats to the industry loom as brands take work in-house.
HealthyWomen's CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.
A deal with Sandoz to lead the global launch of Pear's two lead products puts marketing muscle behind the nascent class of 'prescription digital therapeutics.'
Tracy Doyle, CEO of Phoenix Group, describes how the speakers bureau is evolving in a digital economy, including opportunities related to advancing content using virtual reality and augmented reality, and the potential for using OTT and artificial intelligence to drive peer-to-peer engagement. This video is presented by Phoenix Group and produced by the MM&M Content Lab.
With healthcare evolving from a fee-for-service system toward one that bases payment on outcomes, marketers must speak to customers in value-oriented messages.
The company is also looking to better combine its web and social media presence.
LiquidHub formed a health- and life-sciences-focused offering last June after acquiring Eveo.
Some microinfluencers see the latest YouTube guidelines as a "slap in the face."
Sigurdsson is charged with leading the agency's digital offering to meet growing client demand.
Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.
Pharma looks to Spark for pricing blueprint; Ipsen hires Amgen exec as CEO of North America; FDA could improve social-media approach, study finds
The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.
Digital innovation in Japan, health-tech trends, and social media top the list.
Mallinckrodt to buy Sucampo for $1.2 billion; Amazon pushes digital advertising in 2018; WHO classifies gaming disorder as mental health condition
A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.