Digital

Survey shows doctors, patients want to embrace apps

Survey shows doctors, patients want to embrace apps

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The snag: identifying what qualifies as download-worthy.

EHRs blur line between marketing and assistance: researchers

EHRs blur line between marketing and assistance: researchers

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A trio of doctors make a case for putting limits on digital promotions, including those in EHRs and through social networks.

Key to successful digital outreach: think small

Key to successful digital outreach: think small

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Patients want to do more with mobile and see doctors less. Two studies outline the types of digital interventions patients are interested in.

Survey shows Pharma digitally failing patients

Survey shows Pharma digitally failing patients

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A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.

Study finds doctor reviews matter to some extent

Study finds doctor reviews matter to some extent

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A report published by JAMA indicated that online reviews sway a percentage of patients, but that personal recommendations hold more weight.

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

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The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Osbourne joins Teva for "You Don't Know Jack About MS"

Osbourne joins Teva for "You Don't Know Jack About MS"

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Famous from his reality show, "The Osbournes," Jack narrates his life with MS in a web documentary series.

Researchers find reps increasingly losing out

Researchers find reps increasingly losing out

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Although doctors still like sales reps, Capgemini and Quantia's researchers find their appeal is on the decline, while digital is on the rise. While age is a factor, it's the workplace that's shaping physician preferences.

Business briefs: Healthcare reform, Amgen, Pakistan pharma stance, digital marketing

Despite a possible government standoff, exchanges are coming, as is a proffered rebrand; Amgen signs a university deal in China; Pakistan seeks to rein in pharma; digital marketing is on the rise, research shows

Pharma fixed in online traffic patterns, despite distrust: survey

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A good percentage of consumers are open to visiting a pharmaceutical company website, an online survey shows, despite a persistent undercurrent of distrust for industry.

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

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Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

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Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

Remedy's HealthCentral.com is slated for a makeover

Remedy's HealthCentral.com is slated for a makeover

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Remedy Health is hoping a new design for its flagship portal can give it an edge over rivals WebMD and Everyday Health.

Merz web-copy shortcuts don't sit well with OPDP

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FDA's Office of Prescription Drug Promotion issued an Untitled Letter over what it says are misleading copy and overstated efficacy claims online.

"Sensor you swallow" passes psych test

"Sensor you swallow" passes psych test

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Proteus Digital Health's ingestible sensor shows utility as an adherence tool for those on psych meds, a study suggests.

"Sensor you swallow" passes psych test

"Sensor you swallow" passes psych test

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Proteus Digital Health's ingestible sensor shows utility as an adherence tool for those on psych meds, a study suggests.

Merck buys controlling stake in Physicians Interactive

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The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Merck buys controlling stake in Physicians Interactive

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The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

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The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

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The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Genetic testing firm airs TV spot as part of $5M ad buy

Genetic testing firm airs TV spot as part of $5M ad buy

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23andMe aired its first TV ad Monday, in a bid to build the audience for DNA sequencing.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

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The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

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The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

Twitter-Everyday Health deal means targeted Tweets

Twitter-Everyday Health deal means targeted Tweets

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An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info

Business briefs: Sanofi; Doximity; NYBA

Sanofi named Connect & Coach as the winner of its 2013 Data Design Diabetes contest

With iPad push, Merck gets global right

With iPad push, Merck gets global right

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Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device.

Google revamps scramble the SEO playbook

Google revamps scramble the SEO playbook

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Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session

Google revamps scramble the SEO playbook

Google revamps scramble the SEO playbook

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Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session

Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas dial back reprints spend, floor it on digital to reach HCPs

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Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.

Business briefs: Pfizer and CVS; the EMA; Digitas Health New York

Pfizer's online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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