Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.
Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?
Some of the world's marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising content.
Too few of the billions of sites online are usable for disabled people, says AudioEye's CEO.
Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.
The chip-in-a-pill combines antipsychotic Abilify with an ingestible sensor made by Proteus.
FDA requires boxed warning for J&J's Invokana; Amazon to reportedly hire GM to enter pharmacy industry; WannCry ransomware affects some health organizations
Renee Rodgers is executive director and head of digital strategy for U.S. oncology at Novartis.
Lisa Flaiz is the former group product director of digital marketing at Janssen.
Bruno Villetelle is chief digital officer at Takeda Pharmaceutical.
Kristin Milburnis head of strategic partnerships and the digital acceleration lab at Novartis.
Matias Coo is director of digital marketing for Avanir.
Drugmakers again spent more on DTC advertising in 2016 than the year before.
Organizations are focusing on better ways to verify HCPs' digital identities.
The MM&M Transforming Healthcare Conference will be held May 1 in New York City.
At the very least, pharma marketers need to make sure they know the difference between search engine marketing and search engine optimization.
Drugmakers have flirted with these pilots or partnerships, but few have fully embraced partnerships with digital health startups.
There are dozens of players, including leaders like IBM Watson Health and Verily as well as smaller concerns, lining up to sell pharma access to some sort of data solution.
In short, CEOs can't be afraid to walk away from their most profitable line if another approach may lead to improved long-term outcomes.
When his mother suffered from ovarian cancer a decade ago, Robert Herjavec found himself frustrated by the quality of care she received.
Otsuka, Astellas, Takeda, and Daiichi Sankyo share a degree of adventurousness and forward-mindedness in the digital realm.
Read more to learn what Startup Health's Unity Stoakes and UCB's Greg Cohen, and others have to say about the latest trends for 2017.
The risk of fraud is also very real, especially in an industry that already faces privacy and compliance challenges, one expert says.
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
A new survey found that U.S. pharma marketers prefer using social media and mobile apps to reach healthcare providers.
How pharma distributes information to doctors is changing as rapidly as how doctors prefer to receive and process such information
Judges loved the strategy and the comprehensive suite of support available across platforms for the Quitter's Circle.
Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.
In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.
Learn six ways to apply this data to new types of highly efficient and effective digital strategies.