Digital

How pharma can stay compliant when using programmatic

How pharma can stay compliant when using programmatic

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The risk of fraud is also very real, especially in an industry that already faces privacy and compliance challenges, one expert says.

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.

U.S. marketers spend slightly less on digital engagement with docs than China

U.S. marketers spend slightly less on digital engagement with docs than China

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A new survey found that U.S. pharma marketers prefer using social media and mobile apps to reach healthcare providers.

Infographic: what information doctors need from pharma

Infographic: what information doctors need from pharma

How pharma distributes information to doctors is changing as rapidly as how doctors prefer to receive and process such information

Best Medical Digital Initiative for Consumers of 2016

Best Medical Digital Initiative for Consumers of 2016

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Judges loved the strategy and the comprehensive suite of support available across platforms for the Quitter's Circle.

Best Health & Wellness Digital Initiative for Consumers of 2016

Best Health & Wellness Digital Initiative for Consumers of 2016

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Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.

Best Digital Initiative for Non-Consumers of 2016

Best Digital Initiative for Non-Consumers of 2016

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In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.

The Future is Here - 6 Ways To Skyrocket Your Website Results

The Future is Here - 6 Ways To Skyrocket Your Website Results

Learn six ways to apply this data to new types of highly efficient and effective digital strategies.

Leveraging Digital Content to Go Beyond Face-to-Face Engagement at AbbVie

Leveraging Digital Content to Go Beyond Face-to-Face Engagement at AbbVie

Join this live webinar to hear how AbbVie standardized their digital content creation process across brands, accelerating production cycles, eliminating sales re-training, and empowering sales representatives with customized and compliant content.

4 trends with the potential to change behavior in the patient journey

4 trends with the potential to change behavior in the patient journey

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It's a common refrain in healthcare and among patients, providers, and payers: Despite massive investment, no one has figured out how to change human behavior.

Five things for pharma marketers to know: Thursday, March 31, 2016

Five things for pharma marketers to know: Thursday, March 31, 2016

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The FTC asks for more info about Pfizer-Allergan deal; the FDA loosens guidelines for abortion-inducing drug; startup to deliver Truvada through an app

Sudler & Hennessey acquires West Coast digital marketing firm

Sudler & Hennessey acquires West Coast digital marketing firm

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Viscira, a digital marketing agency, works with GlaxoSmithKline, Merck, and Genentech, among other life-sciences companies.

Hello, 2005? Would You Like your Innovation Team Back?

Hello, 2005? Would You Like your Innovation Team Back?

Here's my biggest gripe: Innovation teams should be driving innovation for their particular business, not just for marketing and communications.

What Pharma Marketers Can Learn from Adaptive Perfectionists

What Pharma Marketers Can Learn from Adaptive Perfectionists

Perfectionists in the world of pharma marketing can no longer rely on the status quo, given current threats to traditional commercial models and the rise of digital HCP engagement.

Havas Health partners with data firm to find rare disease patients

Havas Health partners with data firm to find rare disease patients

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The agency announced a partnership with Vencore Health Analytics to help pair rare disease patients with drugmakers.

Sridhar Iyengar to be keynote speaker at the MM&M Transforming Healthcare Conference

Sridhar Iyengar to be keynote speaker at the MM&M Transforming Healthcare Conference

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The Silicon Valley gadget guru who helped define the beyond-the-pill era will talk about embedding nontraditional capabilities into biopharma business models.

Medical publishers eye new ad viewability rules

Medical publishers eye new ad viewability rules

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They will attempt to develop a new industry standard for digital advertising viewability, a much debated topic that has vexed the broader advertising industry.

Pharma companies turn to LinkedIn to engage

Pharma companies turn to LinkedIn to engage

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Part of LinkedIn's appeal lies in the high level of engagement of its members and the potential for precise targeting of content and talent searches.

Five things for pharma marketers to know: Thursday, January 7, 2016

Five things for pharma marketers to know: Thursday, January 7, 2016

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Fitbit faces allegations of inaccurate heart monitoring; Viiv Healthcare to collaborate with Janssen; Guardant Health raises funding for its cancer blood tests

 MM&M's Top 40 Healthcare Transformers of 2016

MM&M's Top 40 Healthcare Transformers of 2016

Here are the 40 executives, investors, entrepreneurs, designers and thinkers who are ushering the industry into its new technological golden era.

Pharma largely absent from MIT spin-off's list of best health tools

Pharma largely absent from MIT spin-off's list of best health tools

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An initial list of consumer health tech deemed essential by MIT and Harvard doctors is short on pharma-backed apps or services.

Edelman signs China health comms partnership

Edelman signs China health comms partnership

The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.

MIT offshoot set to launch health app reviews

MIT offshoot set to launch health app reviews

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A nonprofit institute will soon start producing consumer reviews of digital health tools that have been vetted by Harvard clinicians.

Why UCB isn't afraid of social media

Why UCB isn't afraid of social media

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The company "embraces" adverse-event reporting and knows not to expect monetary ROI from unbranded initiatives, says its US-based social media lead.

Physicians Interactive buys medical information portal

Physicians Interactive buys medical information portal

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The deal combines two of Merck's wholly owned subsidiaries.

Digital still not top priority in healthcare: survey

Digital still not top priority in healthcare: survey

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Part of the challenge for drugmakers, medical-device makers and healthcare providers is finding the right digital talent and advocating for cultural changes within their organizations.

Microsoft debuts new fitness tracker

Microsoft debuts new fitness tracker

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Microsoft's second-generation fitness tracker comes outfitted with new sensors aimed at better capturing user activity.

Bristol-Myers Squibb promotes employees

Bristol-Myers Squibb promotes employees

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The drugmaker launched its first YouTube channel as it kicked off the campaign.

Five things for pharma marketers to know: Friday, September 25, 2015

Five things for pharma marketers to know: Friday, September 25, 2015

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Teva acquires sensor-based inhaler; EU conditionally approves Amgen's cancer drug, Blincyto; Novartis CEO says targeted therapies may reduce unnecessary US healthcare spending

Tech-Savvy Consumers Push Hospitals to Launch Digital Marketing Campaigns

Tech-Savvy Consumers Push Hospitals to Launch Digital Marketing Campaigns

In order to reach consumers, hospitals must rethink their old ways of marketing outreach.

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