Digital

Accessible website design for users with disabilities lags far behind demand

Accessible website design for users with disabilities lags far behind demand

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Too few of the billions of sites online are usable for disabled people, says AudioEye's CEO.

Shutterstock says men are 'more responsive' to online ads

Shutterstock says men are 'more responsive' to online ads

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Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

Otsuka, Proteus refile their sensor-enabled drug

Otsuka, Proteus refile their sensor-enabled drug

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The chip-in-a-pill combines antipsychotic Abilify with an ingestible sensor made by Proteus.

Five things for pharma marketers to know: Wednesday, May 17, 2017

Five things for pharma marketers to know: Wednesday, May 17, 2017

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FDA requires boxed warning for J&J's Invokana; Amazon to reportedly hire GM to enter pharmacy industry; WannCry ransomware affects some health organizations

Renee Rodgers, Novartis

Renee Rodgers, Novartis

Renee Rodgers is executive director and head of digital strategy for U.S. oncology at Novartis.

Lisa Flaiz, formerly of Janssen

Lisa Flaiz, formerly of Janssen

Lisa Flaiz is the former group product director of digital marketing at Janssen.

Bruno Villetelle, Takeda Pharmaceutical

Bruno Villetelle, Takeda Pharmaceutical

Bruno Villetelle is chief digital officer at Takeda Pharmaceutical.

Kristin Milburn, Novartis

Kristin Milburn, Novartis

Kristin Milburnis head of strategic partnerships and the digital acceleration lab at Novartis.

Matias Coo, Avanir

Matias Coo, Avanir

Matias Coo is director of digital marketing for Avanir.

The 2017 DTC Report: All the data in one place

The 2017 DTC Report: All the data in one place

Drugmakers again spent more on DTC advertising in 2016 than the year before.

Digital IDs become focus as drugmakers seek to track doctors' behavior online

Digital IDs become focus as drugmakers seek to track doctors' behavior online

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Organizations are focusing on better ways to verify HCPs' digital identities.

MM&M conference to explore beyond-the-pill

MM&M conference to explore beyond-the-pill

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The MM&M Transforming Healthcare Conference will be held May 1 in New York City.

Why Pharma Refuses to See Value in 'Influence'

Why Pharma Refuses to See Value in 'Influence'

At the very least, pharma marketers need to make sure they know the difference between search engine marketing and search engine optimization.

Is Pharma Ready to Commit to the Startup World?

Is Pharma Ready to Commit to the Startup World?

Drugmakers have flirted with these pilots or partnerships, but few have fully embraced partnerships with digital health startups.

Day 3 at JP Morgan: The move toward big data requires drugmakers to ask questions

Day 3 at JP Morgan: The move toward big data requires drugmakers to ask questions

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There are dozens of players, including leaders like IBM Watson Health and Verily as well as smaller concerns, lining up to sell pharma access to some sort of data solution.

Harness the Power of Paranoia to Disrupt Your Business

Harness the Power of Paranoia to Disrupt Your Business

In short, CEOs can't be afraid to walk away from their most profitable line if another approach may lead to improved long-term outcomes.

Shark Tank's Herjavec shares his tips for innovation competitions

Shark Tank's Herjavec shares his tips for innovation competitions

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When his mother suffered from ovarian cancer a decade ago, Robert Herjavec found himself frustrated by the quality of care she received.

Japanese drugmakers lead the way in digital innovation

Japanese drugmakers lead the way in digital innovation

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Otsuka, Astellas, Takeda, and Daiichi Sankyo share a degree of adventurousness and forward-mindedness in the digital realm.

5 digital experts on what's next in health technology

5 digital experts on what's next in health technology

Read more to learn what Startup Health's Unity Stoakes and UCB's Greg Cohen, and others have to say about the latest trends for 2017.

How pharma can stay compliant when using programmatic

How pharma can stay compliant when using programmatic

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The risk of fraud is also very real, especially in an industry that already faces privacy and compliance challenges, one expert says.

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.

U.S. marketers spend slightly less on digital engagement with docs than China

U.S. marketers spend slightly less on digital engagement with docs than China

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A new survey found that U.S. pharma marketers prefer using social media and mobile apps to reach healthcare providers.

Infographic: what information doctors need from pharma

Infographic: what information doctors need from pharma

How pharma distributes information to doctors is changing as rapidly as how doctors prefer to receive and process such information

Best Medical Digital Initiative for Consumers of 2016

Best Medical Digital Initiative for Consumers of 2016

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Judges loved the strategy and the comprehensive suite of support available across platforms for the Quitter's Circle.

Best Health & Wellness Digital Initiative for Consumers of 2016

Best Health & Wellness Digital Initiative for Consumers of 2016

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Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.

Best Digital Initiative for Non-Consumers of 2016

Best Digital Initiative for Non-Consumers of 2016

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In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.

The Future is Here - 6 Ways To Skyrocket Your Website Results

The Future is Here - 6 Ways To Skyrocket Your Website Results

Learn six ways to apply this data to new types of highly efficient and effective digital strategies.

Leveraging Digital Content to Go Beyond Face-to-Face Engagement at AbbVie

Leveraging Digital Content to Go Beyond Face-to-Face Engagement at AbbVie

Join this live webinar to hear how AbbVie standardized their digital content creation process across brands, accelerating production cycles, eliminating sales re-training, and empowering sales representatives with customized and compliant content.

4 trends with the potential to change behavior in the patient journey

4 trends with the potential to change behavior in the patient journey

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It's a common refrain in healthcare and among patients, providers, and payers: Despite massive investment, no one has figured out how to change human behavior.

Five things for pharma marketers to know: Thursday, March 31, 2016

Five things for pharma marketers to know: Thursday, March 31, 2016

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The FTC asks for more info about Pfizer-Allergan deal; the FDA loosens guidelines for abortion-inducing drug; startup to deliver Truvada through an app