Digitas Health hangs shingle in London, Boston

Share this article:
Digitas Health is opening offices in London and Boston to accommodate several years' worth of strong growth, the Publicis network said.

The London office will serve the international needs of current clients and will be headed by June Dawson, who becomes SVP, managing director. Dawson previously headed digital business at the London office of Ogilvy Healthworld.

The Boston office, housed within the Boston headquarters of parent company Digitas, will aim to pull talent from Digitas' non-pharma consumer-facing accounts into the health space. Digitas Health Boston will be led by Kirk Williamson, SVP marketing, and Michael Tiedemann, SVP creative. Williamson's consumer and healthcare marketing experience includes stints with Gillette/P&G, Bristol-Myers Squibb and Frito-Lay. Tiedemann is moving over from Digitas proper, where he spent a decade heading CRM creative for top automotive and financial services industries and headed creative for Digitas' Prodigious digital productions company.

"There aren't any silos between Digitas and Digitas Health," said Williamson of the Boston office. "We have a rich digital pedigree in Boston."

Digitas Health has seen around 50% annual revenue growth for each of the past three years and has won 14 new client brands over the past year. The network is MM&M's 2009 Agency of the Year.
Share this article:

Email Newsletters

More in News

Astellas, DOJ settle for $7.3M

Astellas, DOJ settle for $7.3M

Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.

Boehringer drug lands US, EU orphan tag

Boehringer drug lands US, EU orphan tag

The experimental Breakthrough Therapy treatment is for acute myeloid leukemia.

Omnio app moves to smartphones

Omnio app moves to smartphones

Physicians Interactive is introducing the third wave of its Omnio app, making the tablet-only tool available for iPhones and Android phones.