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Digitas Health

Sharecare bulks up with RealAge buy

Matthew Arnold March 12, 2012

Healthcare Q&A site Sharecare is buying RealAge from Hearst for an undisclosed sum, the companies said.

Pharmas' multicultural consumer efforts online fall flat

Matthew Arnold December 14, 2011

Out of 240 branded pharma websites, only about a fifth have any sort of African American imagery on their pages, and bilingual sections of pharma sites are often missing important elements like the "Questions to ask your doctor" section, symptom trackers and other tools, a study of the drug industry's online multicultural outreach efforts found.

Still no jetpacks, but telemedicine, personalized medicine are the future, says study

Matthew Arnold December 05, 2011

Diabetes will be the 800-pound gorilla in healthcare for the foreseeable future, according to a crystal ball-gazing white paper from Euro RSCG which pegs the rise of telemedicine, a wave of "cyberchondria" and soaring rates of medical tourism as among the emerging trends reshaping the practice of medicine.

Novo Nordisk adds e-books to patient support program

Matthew Arnold September 14, 2011

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

WebMD tackles childhood obesity with new websites

Matthew Arnold August 17, 2011

WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.

Digitas Health, Razorfish Health to share new leadership, global team, in efficiency-driven reorg

James Chase June 23, 2011

Digitas Health and Razorfish Health are undergoing an organizational restructure in which the two Publicis-owned siblings will share two newly appointed co-presidents, launch a single global leadership team and develop a variety of centers of excellence.

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.