Digitas Health

Mobile makes users more likely to switch brands: survey

Mobile makes users more likely to switch brands: survey

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Smartphone users, while in the exam room, are more apt to be in "switch mentality," a study finds.

Business briefs: Roche and Digitas Health

Roche buys diagnostics firm, and a study shows women are major mHealth users; plus: librarians enlisted to help navigate healthcare reform.

After rough '12, PHCG looks to inject more life into business

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An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week.

Sharecare bulks up with RealAge buy

Sharecare bulks up with RealAge buy

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Healthcare Q&A site Sharecare is buying RealAge from Hearst for an undisclosed sum, the companies said.

Pharmas' multicultural consumer efforts online fall flat

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Out of 240 branded pharma websites, only about a fifth have any sort of African American imagery on their pages, and bilingual sections of pharma sites are often missing important elements like the "Questions to ask your doctor" section, symptom trackers and other tools, a study of the drug industry's online multicultural outreach efforts found.

Still no jetpacks, but telemedicine, personalized medicine are the future, says study

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Diabetes will be the 800-pound gorilla in healthcare for the foreseeable future, according to a crystal ball-gazing white paper from Euro RSCG which pegs the rise of telemedicine, a wave of "cyberchondria" and soaring rates of medical tourism as among the emerging trends reshaping the practice of medicine.

Novo Nordisk adds e-books to patient support program

Novo Nordisk adds e-books to patient support program

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Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

WebMD tackles childhood obesity with new websites

WebMD tackles childhood obesity with new websites

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WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.

Digitas Health, Razorfish Health to share new leadership, global team, in efficiency-driven reorg

Digitas Health, Razorfish Health to share new leadership, global team, in efficiency-driven reorg

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Digitas Health and Razorfish Health are undergoing an organizational restructure in which the two Publicis-owned siblings will share two newly appointed co-presidents, launch a single global leadership team and develop a variety of centers of excellence.

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