Digitas rebrands MBC as Digitas Health

Share this article:
Digitas rebranded its recently acquired Medical Broadcasting Company as Digitas Health. The interactive-focused agency will be led by MBC co-founder David Kramer, who becomes CEO.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.